Emmanuelle Noyer introduced the judging panel for the 2010 Awards, saying “I know how highly these awards are regarded and I certainly do not envy the task of the judges who have had to make some incredibly difficult decisions.” The 2010 judges were industry expert Catherine Mitchell of IFF, Elizabeth Fagan, Marketing Director of Boots, prize-winning author Sara Wheeler, Willie Walters, Head of the MA Fashion Course at St Martin’s, womenswear designer Graeme Black and the well-known milliner Cozmo Jenks.
They decided that the winners in eight prize categories were:-
Jasmine Literary Award (magazine): Tania Sanchez for “Essence of Summer” in Psychologies magazine, July 2010.
Jasmine Literary Award (news press): Michael Bywater for “Scents and Sensibility” in The Independent, 31st August.
Jasmine Visual Award: Harrod’s magazine for “Fleurs du Mal”, in their September issue. Photographer Patrice d'Hotman de Villiers beautifully illustrated the article written by Tony Marcus. Patrice was also last year’s winning photographer.
Best Practical Guide to Fragrance: Joint winners of the award were Catherine Turner & Evie Leatham for their article “On the Scent Trail” in November’s Easy Living magazine.
Jasmine Soundbite (magazine): Lucia van Der Post for “Make a Splash” in Easy Living, August.
Jasmine Soundbite (news press): Caroline Brien for “Think Outside the Bottle” in the Financial Times Weekend newspaper, 5th/6th June.
Best Article in a Customer Magazine: Jan Masters for her article “On the Scent” published in the September issue of Harrods magazine, repeating her 2009 win.
Best Website Feature on Fragrance. The judges decided to share the prize between two entries which they found equally deserving. Avril Groom won for “The Packaging is Plain, the Perfume Anything But” on howtospendit.com, 9th August, and Yanar Alkayat also won for “What's Your Perfume Personality?” on allaboutyou.com, 16th November
Peter Norman (pictured), Chairman of the Fragrance Foundation UK, commented: “We were delighted to see increased entries in several prize categories and I congratulate all the winners. Looking ahead to the 2011 awards, we will be taking the earliest opportunity to review all the prize categories to ensure we are keeping abreast of the changes taking place in consumer press and online publishing.”
The winning articles may be seen at www.thejasmineawards.co.uk.
As well as congratulating the winners, Basenotes would also like to praise those who were shortlisted: two of the writers on the shortlist for best website feature included Judith Brockless and Persolaise for articles written for Basenotes.