Scratch + Sniff, Tues 22 Feb: From Rakes to Rambo - male identity and scent
Until about 100 years ago, there were no fragrances specifically for men. You’d wear the same as women, usually a floral, bouqueted creation, a far cry from today’s myriad range of aftershaves. Now, men have their own ‘smells’, from fine colognes right though to that peculiar phenomenon, Lynx.
With fragrance as our North Star (and perfume adverts to provide some intriguing social commentary), we are going to relive the journey of how we got here through some archetypal male cultures and perfumes. We’ll start with the pomandered Fopps of the 18th century, whose fluid identity was revived by the New Romantics in the 1980s, through to the Victorian Gentleman, the Matinee Idol, the City Gent, the 80′s Hunk epitomised by that Athena poster through to the diversity of the present day where many women are appropriating men’s fragrances for themselves. If you’re interested in identity, sexuality and expression, you’re at the right place. Our guide will be James Craven, perfume archivist of independent perfumery Les Senteurs.
You can find out more at http://www.s-and-s.co.uk/events/
And as a special tribute to the "Male Identity and Scent" event, we've dug out everyone's favourite men's fragrance commercial, Mandom. Cue Charles Bronson....
Another? In Lego form? Go on then...
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