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Laurent Le Guernec creates new fragrance from Bond No.9: Madison Square Park

by Grant Osborne, 28th February, 2011

IFF perfumer, Laurent Le Guernec, has created the latest fragrance from New York fragrance company, Bond No.9. The new fragrance is named Madison Square Park, and has notes of Grape hyacinth, Huckleberry, Prairie dropseed grass, Red leaf rose, Red Hunter tulip, Teakwood and Vetiver.

Bond No.9 say of (the actual) Madison Square Park:

Formerly a grungy, nameless no-man’s land that flanks Koreatown to the north and the Flatiron District to the south, Madison Square Park and environs have recently emerged as a chic, trendy, young enclave—worthy of a Bond No. 9 eau de parfum.

The park known as Madison Square (named for the president and principal author of the U.S. Constitution) is at the junction where Fifth Avenue and Broadway momentarily converge as they head downtown, only to be separated by the prow of the Flatiron Building on 23rd Street. In the mid-19th century, as the opulent Gilded Age got under way, the surrounding streets grew lush and residential. Lavish Beaux Arts- and Rococo-style grand hotels and retail emporiums arose. This was Theodore Roosevelt and Edith Wharton territory. Herman Melville wrote Billy Budd on East 26th Street. The grid of streets around Madison Square Park became Manhattan’s hotspot. Fast-forward to 2011, and now again, this is the place to be.

The fragrance is housed in a neon pink and green bottle, and also features a big floral bracelet:[there is a] color-contrasting grass-green Deco-Moderne rose-blossom bracelet that’s wound around the cap. Wear its double rows of beads on your wrist, or detach the vintage-style rose centerpiece, to use as a brooch. Ah, perfume and jewelry! We love that combination.

Madison Square Park will be on-counter from 15th April 2011 at Bond No.9 stores and stockists and stores, as well as bondno9.com. 3.4 ounces, $240; 1.7 ounces, $170.

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Comments

    • Francop | 28th February 2011 12:30

      Vow...another Bond is on its way...!!!

      Looks and sounds incredibly feminine...

      Lovely coloured combination of Bottle and Jewelry...:cheesy:

    • Francop | 28th February 2011 21:37

      I bet it will be a Gorgeous scent...!!!

    • Redneck Perfumisto | 1st March 2011 05:56

      Looking forward to sniffing it. Kinda don't think this one is for me.... Maybe just a wee bit on the floral side. :wink: But the wife - she'll want to smell this one, for sure.

    • David Ruskin | 1st March 2011 09:18

      I can't judge without smelling but this seems to be mainly style over substance. As far as I am aware Grape hyacith isn't used in Perfumery, and doesn't have a smell. Likewise, all the other "notes" except Vetiver. I really, really hate this sort of marketing cr*p. Oh, and I think the bottle looks vile.

    • Francop | 1st March 2011 10:39

      We must wait and see chaps...

      I get the impression that Bond no 9 is a good cathartic place for when we, as basenoters, feel in the mood for a good moan...

      After all, why not...it is healthy to release the bad energy...rather than bottling it in...

      Keep them coming boys and girls...:evil:

    • Shaheen | 1st March 2011 14:41

      From looking at the bottle, I can't tell if this fragrance is for men or women. Anyone know?? I may just blind buy it to wear alongside my Tim McGraw cologne and Jovan Musk.

      j/k :happy:

    • Francop | 1st March 2011 19:38

      I think it should be unisex...:smiley:

    • RHM | 2nd March 2011 05:13

      It is a really beautiful, crisp "green" rose with a woody drydown. I enjoy wearing it very much.

    • Redneck Perfumisto | 2nd March 2011 07:17

      Yes - you have really put into words something which has bothered me - the very idea that odorless or nearly odorless things which evoke an imaginary and rather amorphous odor idea are valid for use as notes. The first place this struck me was cherry blossom, which (when researching the scent of plum blossom) I learned HAD no smell. Good grief - I nearly trip over a new Cherry Blossom scent every week.

      I guess that this is a growing trend in the industry, but it sure bugs me, too. I'm going to start calling them "fake notes" and see if it sticks.

      On the other hand, I have to disagree with you about the bottle. One man's vile is another man's...... well, I guess I would call it "hot"! :wink:

      Green rose and woody drydown is nice. I'll see what the nose says......

    • Francop | 2nd March 2011 07:55

      I bet it is Gorgeous...:smiley:

    • hirch_duckfinder | 3rd March 2011 00:02

      More hideous rubbish from the overheated presses of the Bond PR room. They don't half churn this stuff out.

      Oh yes and they made those rubbish words into a fragrance too....

      Grape hyacinth, Huckleberry, Prairie dropseed grass???? Utter nonsense.

    • Francop | 3rd March 2011 07:00

      Oh, my God...am scared...:shocked:

    • hirch_duckfinder | 3rd March 2011 17:06

      What are you sacred of?

      Don't be scared, buy a decant instead.

    • Francop | 3rd March 2011 18:32

      I am scared of you...:huh:

    • Pour_Monsieur | 5th March 2011 10:36

      Love the bottle !!! As for the profile , did she make up those notes or what LOL .... I guess time will tell if its a hit or a miss .... :cheesy:

    • shin4ever00 | 6th March 2011 03:20

      Bought this at Saks, in Phoenix yesterday, its making a pretty good first impression.

    • Francop | 6th March 2011 08:19

      Bet, it is nice...:rolleyesold:

    • Francop | 9th March 2011 17:02

      I can`t wait to test it...sounds very nice indeed...

      Just hope it is not too sweet and feminine...:cheesy:

    • Francop | 9th March 2011 22:48

      Beautiful bottle again...:smiley:

    • telemann | 10th March 2011 08:46

      As a 60s child, I love the cool design for the bottle. It's mod!!!!! :tongue:

    • Francop | 10th March 2011 22:32

      Yes, me too...I t is very 60`s chic...:cheesy:

    • Nostalgie | 11th March 2011 20:01

      My favorite Bond bottle design so far.

      I tried a spritz and it reminded me immediately of Scent of Peace. I couldn't do a side-by-side, but the vibe is similar.

      I'd swear there was citrus in here...pink grapefruit, to be exact. Strange. Anyone else get that note?

      It was too sweet for me me (as is SOP), but gosh, I do like that bottle!

    • Francop | 12th March 2011 01:20

      Can`t wait to test it...:cheesy: