FiFi Awards USA: Winners in Full

by Grant Osborne, 26th May, 2011

NEW YORK: Tonight the US FiFi Awards were held in New York's Lincoln Center. We'll be featuring a full report from Sali Oguri at a later stage, but until then here are the winners in full:

LUXE

Fragrances sold in Department and Specialty Stores (more than 250 doors)

SPECIALTY LUXE

Fragrances sold in Specialty Stores (26-249 doors)

BROAD APPEAL

Fragrances sold through mass merchandisers (drugstores/chains)

SPECIALTY BRAND

Fragrances sold through one retailer and/or brand name in one retailer

DIRECT TO CONSUMER

Fragrances sold through tv shopping, online, catalog or door-to-door

  • Women’s : Mary J Blige : My Life

  • Men’s (there were no 2011 Men’s entries)

INDIE BRAND

Small/emerging brands on the market for 1-2 years (25 doors or less)

  • Women’s, Men’s, and Unisex : Six Scents Series 3

THE 2011 FIFI CONSUMERS’ CHOICE

FIFI PERFUME EXTRAORDINAIRE

BEST PACKAGING : LUXE

Fragrances sold in Department and/or Specialty Stores

BEST PACKAGING : BROAD APPEAL

Fragrances sold in Drugstores, Chains, Direct, and/or Brand Name Retailers

MEDIA CAMPAIGN

Includes print, tv, in-store, and online for both new and existing fragrances

BATH & BODY LINE

INTERIOR SCENT COLLECTION

  • Jonathan Adler : Happy Chic

FRAGRANCE SALES BREAKTHROUGH

  • Mary J Blige : My Life

ELIZABETH TAYLOR FRAGRANCE CELEBRITY OF THE YEAR

  • Halle Berry

NEW FRAGRANCE CELEBRITY OF THE YEAR

  • Fergie (for Outspoken)

FRAGRANCE HALL OF FAME

HALL OF FAME

  • Elizabeth Taylor

FRAGRANCE SUPERSTAR 2011 - LIVE VOTE

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE

  • Women’s Scent Feature: “Poetic License” Allure, September 2010

  • Men’s Scent Feature: “Picking Up His Scent” Elle Magazine, December 2010 / “Making Scents for Men” Marie Claire Magazine, October 2010

  • Women’s Scent Bite: “Mix Masters” Elle Magazine, September 2010

  • Blog: "An Eau of Our Own" Fashion Blog, Elle.com October 17, 2010

TECHNOLOGICAL BREAKTHROUGH : FRAGRANCE CREATION

  • “Seed to Scent”, Robertet Fragrances

TECHNOLOGICAL BREAKTHROUGH : PACKAGING TECHNOLOGY/DELIVERY SYSTEMS

  • Redken Radiant Sea Spray, International Flavors & Fragrances

TECHNOLOGICAL BREAKTHROUGH : INFORMATION TECHNOLOGY

  • osMoz.com iPhone App, Firmenich

CFSS TOP SCORERS

  • Amanda Markey (Nordstrom)

  • Nicole Maki (Nordstrom)

Congratulations to all the winners - and remember to check back for Sali Oguri's special report.

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Comments

    • Persolaise | 26th May 2011 06:48

      If Bleu wins one more award...

    • Pour_Monsieur | 26th May 2011 09:06

      Its all a bit rubbish aint it :huh:

    • adonis | 26th May 2011 09:36

      About as daring and bold as The Grammy's

    • Francop | 26th May 2011 09:47

      Scratch my back and I will scratch yours...

      Corrupted gangsters...

    • d4N13L | 26th May 2011 11:06

      Since Azure Lime is the worst from the Private Line, i have certain that it will won!

    • Diamondflame | 26th May 2011 16:12

      It gets worse every year. FiFi is turning out to be The Razzies of the fragrance world.

    • JON RODGERS | 26th May 2011 16:48

      How very depressing :sad:

    • RHM | 26th May 2011 17:17

      Agreed.

      I now put more weight into our own basenotes awards.

    • Flora | 27th May 2011 05:59

      Any award that is won by the godawful Chanel Bleu cannot be taken seriously. And Balenciaga Paris is, IMHO, the feminine fragrance equivalent of that one, mind-numbingly unoriginal and robotically boring. That two such fragrances could come from the houses they do speaks volumes about the state of the so-called luxury market. I think I will go smell one of my indie perfumes now!

    • Renaissance_Man | 27th May 2011 17:47

      I don't feel bad about Gucci Guilty winning some awards though.

    • blah114 | 27th May 2011 19:22

      how are these awards not bought and paid for? Bath and Body works??? seriously?

    • Nasenmann | 27th May 2011 22:29

      Certainly looks depressing to me.

    • PureBoy | 28th May 2011 21:38

      I feel so much better reading these comments!

      Bleu? OMG!!! Guilty? ok... but JUST OK (I seriously prefer S by Shakira):laugh:.

      Where´s Voyage? :mad:The best creation of the year!!! Maybe it´s not a big breakthrough but in a list where Bleu wins... there´s so many others...

      Hirch you´re so damn right!!!

      Very... very disappointing!!!

    • PureBoy | 28th May 2011 21:42

      Very good!!! :grin: Let´s wait for the next year... I can bet the new perfume by Lady Gaga will be the great winner!!!

    • Sweded | 28th May 2011 23:11

      Is this a trolling award?

    • Francop | 29th May 2011 23:57

      No, it will be a Full Throttle...