UK Fragrance Foundation launches Academy for 'behind the scenes' staff in the industry

by Grant Osborne, 06th June, 2011

The UK Fragrance Foundation have launched a training course designed to give people working 'behind the scenes' in the fragrance industry an increased knowledge of the world of scent. The first part of the course is on Friday June 17th, and places are still available to industry professionals wishing to widen their (or their staff's) knowledge.

The Fragrance Foundation say:

The objective of the Academy is to increase knowledge for anyone working within the Fragrance Industry - whatever the department - with a concise yet detailed 3-day programme designed to improve standards throughout our industry.

The Fragrance Foundation Academy is therefore primarily targeted at ‘behind the scenes’ staff, including Brand Managers, Beauty Editors, Fragrance Suppliers, PR and anyone else working within the wonderful world of Fragrance.

There are three courses, spread over three separate dates in June, August and October:

Course 1: The Fundamentals of Fragrance,

hosted by Roja Dove

A comprehensive introduction to the fundamentals of fragrance, this course will cover:

• The unique sense of smell & why everyone smells differently

• A brief history of the fragrance industry & key brands, which make the industry, what it is today.

• An introduction to the everyday fragrance language and terminologies - i.e. ‘jargon busting’

• Fragrance families (Chypres, Floral etc) Concentrations (EDT, EDP etc) & key raw materials

Date: Friday 17th June (House of Fraser, London)

Course 2: The Creation of Fragrance,

hosted by CPL Aromas

Delving into the creative & challenging world of the Fragrance House, this course will cover:

• An overview of how a fragrance house operates

• The different types of raw materials, where they come from, how they differ & why they are used

• Looking in depth at the key accords found in each olfactive category

• The challenges meeting & maintaining industry standards & regulations, including IFRA & CHIP

• How to write the perfect brief.

Date: Wednesday 31st August (CPL Aromas, Bishops Stortford)

N.B. Attendees will be collected from London Stansted Airport.

Course 3: The Marketing of Fragrance

Industry experts will share their insights on how to successfully bring a fragrance to market, this course will cover:

• Market Research - providing the latest overview of Fragrance Industry

• Marketing Communication - Advertising, PR, On-line & Social Media

• Engaging the Consumer In-store - Merchandising, Packaging & Sampling

• Retail Channels - how they differ and how best to get Retail support

Date: Tuesday 25th October (Fortnum & Mason, London)

Cost per course: £175 Fragrance Foundation members/ £250 non-members. Book all three courses & save over 25%: £390 members/£560 non-members

Please email [email][/email] for more information or to book your place.

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