New Boss in Motion Limited Edition : Made for Summer

by Grant Osborne, 11th July, 2011

Hugo Boss have launched Boss in Motion Made for Summer – inspired by the spirit of Boss Orange. According to Boss "Made for Summer is a fresh fragrance, capturing the power, energy and passion of summer whilst inspiring the wearer to share this vibrancy with all those around him. The fragrance activates the feeling of anticipation of a good time out with friends."

Will Andrews, of the P&G Prestige Fragrance Design Team says: “We chose this olfactory inspiration, because it is a symbol of renewal and freedom, but created for today’s contemporary consumer – for the aromatic evocation of summer.”

The fragrance notes include mint, passion fruit and rich amber. Boss in Motion Made for Summer is the freshest fragrance within the range and differs from Boss in Motion Original (2002), a warmer oriental fragrance, and Boss in Motion White Edition (2009) which is lighter hearted with a mix of blood orange, spices and musks.

Available as Eau de Toilette Spray, 40ml and 90ml

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Comments

    • d4N13L | 11th July 2011 11:16

      Expect that last long than 2 hours

    • Attar | 17th July 2011 16:20

      My girlfriend will love this!..only because it looks just like a Terry's chocolate orange but the only thing missing is chocolate lol.

    • silentrich | 31st July 2011 03:26

      This sounds amazing! What I'm really looking forward to is "Boss out of business."