Keith Urban launches fragrance: Phoenix

by Grant Osborne, 09th August, 2011

Country musician, Keith Urban has launched a fragrance, Phoenix, in partnership with Boom LLC, who have previously created fragrances for Disney (That's So Raven) and Wrangler Jeans. The fragrance is described as a leathery gourmand scent with notes of blackberries, cognac, plum, dark chocolate, crisp fir balsam and warm cashmere wood.

Fans will get a sneak peek of Phoenix during Urban's Get Closer 2011 world tour. The promotional campaign features giveaways and sampling opportunities - including the distribution of scented Phoenix tattoos at all future concert venue stops in the USA. More info can be found at a newly set up website.

The scent will launch internationally to mass-market retailers, including CVS, Rite-Aid and Sears in the U.S., Shopper's Drug Mart in Canada and Target and David Jones in Australia, beginning in October. The price point ranges from $24-$48.

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    • odioustoilet | 12th August 2011 07:07

      [SIZE="5"]I like country music though I really don't know any of his stuff.

      I hope stands out and "one-ups" McGraw.:lipsrsealed:

    • NDN-01 | 21st August 2011 13:15

      Love the bottle too! Hope the scent lives up to the look, but uh.... Raven and Wrangler? :rolleyesold: Who knows?