The first podcast sees the British poet and novelist Lavinia Greenlaw sharing her memories of growing up in the 1970s by way of the synthetic bubblegum scents of the suburban disco and later, through the cigarettes and musty jumble sales of the punk years. We hear about vacant dockside warehouses haunted by the odours of clove and cinnamon, and of the scents that as a writer, Lavinia has now lost as digital replaces the analogue.
Odette Toilette, founder of Scratch+Sniff and Life in Scents says "I am always amazed by how quickly people will start sharing very specific and honest memories with someone they've just met, just by getting them to start thinking about smell. In harnessing this most special sense we hope to gain a new angle into the experiences and recollections of some fascinating personalities,".
Life in Scents is available now from iTunes, or on http://www.lifeinscents.com.