Heeley to launch new Extrait range: Agarwood, L’Amandiere and Bubblegum Chic | News from Pitti Fragranze

by Grant Osborne, 11th September, 2011

James Heeley is launching three new extrait strength fragrances: Agarwood, L’Amandiere and Bubblegum Chic. Heeley told Basenotes that he wanted to do a line in higher concentration than his standard line, as some ingredients work better in that form.

Bubblegum Chic contains jasmine sambac, tuberose and white musk. Heeley also lists some other ‘ingredients’, which he says are things that inspired the fragrance (and I’m pretty sure these aren’t okay with IFRA...)- these are: Extrait de Glamour, Pink, Passion, Lips, Mouth, Soft, Warmth, Omniverous, Sparkle, Appetite, Forbidden, Fun, Fatale, Fruit, Desire, Smile, Sweet, Skin, Shining, Intoxicate, Insatiable, Girls.

L’Amandiere contains green almond, hyacinth, rose and jasmine. Other ‘ingredients’ are extrait de spring, clear, joy, air, blossom, growth, orchard, almonds, pretty, morning, green, grass, silver, dew, mayflowers, bluebells, trees, wild violets, hyacinths, night, jasmine, faith, light, night, day, love.

Agarwood - Heeley seemed slightly apologetic about making an oud fragrance but in his defense he started on this about four years ago - notes are: benzoin, rose, oud, cedarwood, amber. Also included are: Extrait de devotion, serenity, eagle, prayer, space, meditation, temple, prince, Siddhartha, gold, dark, wood, forest, power, mind, fertility, mist, rising, control, wealth, poverty, spirit, forever.

I quite like the idea of these alternative ingredients - as while hardcore perfume fans may know what oud and benzoin, for example, smell like - most people have no idea, they’d be more likely to get an idea of the fragrance from the alternate notes. And you’ve got to love any fragrance that lists ‘eagle’ and ‘power’ in its ingredients list!

James says that though the juice is finished, the packaging isn’t quite finished yet, he promised to send pictures when they are finished.

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    • Harvest Moon | 12th September 2011 12:50

      Very much looking forward to these. Love his usual line, but always wish they could be a tad stronger.