New from Avon : Step into Sexy

by Grant Osborne, 21st October, 2011

This November, Avon are launching Step Into Sexy, an Oriental Floral fragrance for "the woman who aspires to be her most sensual self". Christy Turlington Burns is the face of the fragrance.

On Wednesday Christy Turlington Burns helped celebrate the launch. At the event Avon announced a $10,000 donation to Christy Turlington Burnsís charity, Every Mother Counts.

ďAt Avon, beauty means finding a great new fragrance like Step Into Sexy, but it also means championing economic empowerment and improving the lives of women around the world,Ē says Lily Destefano, Avonís Vice President of Marketing, North America Beauty. ďItís very special to work with someone like Christy who shares our Avon values.Ē

The fragrance opens with notes of black raspberry, freesia flower and violet leaf;The heart reveals rosewood, violet and butterfly orchid; the base features cashmeran, orris root and golden ambers.

Step Into Sexy is available next month from Avon representatives and online.

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    • Blue Zinnia | 17th December 2011 03:41

      I hate to say this, both because I'm a staunch champion of some of Avon's fragrances and because the charity this one benefits is laudable. . . .but what a safe, predictable snoozefest of a generic floriental this is. And sexy? Only if seeing good perfumers tied down by focus groups makes you hot.