Elisa Sednaoui to be face of new Cavalli scent

by Grant Osborne, 27th October, 2011

Coty has signed up model and actress Elisa Sednaoui to be the face of the new Roberto Cavalli fragrance for woman, due in February 2012. “I’m blessed and very grateful to have the opportunity to be the face of the Roberto Cavalli fragrance, it’s a real honor” said Sednaoui.

Sednaoui has starred in French movie “Bus Palladium” and will soon feature in David Manuli’s Italian adaptation of “The Legend of Kaspar Hauser” with Vincent Gallo and “L’amour dure trois ans”, adaptation of Frédéric Beigbeder’s best-seller.

“Elisa is self-confident and she has an amazing personality. She has got this animal side, she is enthusiastic, really sexy with a stunning body and hypnotic eyes. She is the woman every woman would like to be, so she is the real Cavalli woman” said Roberto Cavalli.

“Elisa is the Cavalli woman. We couldn’t have made a better choice than her. She embodies all the values of Cavalli: glamour, elegance and sexiness. She definitely doesn’t go unnoticed”, said Françoise Mariez, SVP International European Marketing Licences, Coty Prestige.

Elisa Sednaoui has signed on to do print and TV ads for the Roberto Cavalli fragrance for a worldwide campaign with Johan Renck as the film director and Steven Klein as the ad print photographer. The new Roberto Cavalli fragrance will be on available from spring 2012.

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