Coty snaps up Madonna for fragrance deal. Truth or Dare to launch in 2012

by Grant Osborne, 04th November, 2011

Coty Prestige have signed an agreement to produce a Madonna fragrance. Truth or Dare by Madonna will debut in April next year at Macy's, and then go on to a global launch in May 2012. "I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me but that other people could relate to as well. Something honest, and yet daring, hence the name Truth or Dare." Madonna told Women's Wear Daily.

"Madonna is the marquis addition to Coty's unrivaled brand portfolio and further establishes us as cutting edge leaders in the global beauty industry," Bernd Beetz, CEO, Coty Inc said. "We are thrilled to embark on this new venture with Madonna, a global icon with unprecedented star power and cultural relevance."

Truth or Dare by Madonna is a floral fragrance, and was created by Givaudan perfumer Steven Nilsen. Gardenia, tuberose and neroli make up the head notes; while jasmine, benzoin tears and white lily petals feature in the heart. The dry down includes vanilla absolute, caramelized amber, sensual musk aura.

The scent will be available in a 75ml EDP ($68 / 62), 50ml EDP ($55 / 46), 30ml EDP ($39 / 35), Body Lotion ($28 / 22), and Shower Gel ($24 / 21).

Madonna Image: Landmark / PR Photos

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    • Francop | 4th November 2011 09:12

      I like her facelift and fillers...:smiley:

    • Pour_Monsieur | 4th November 2011 10:51

      It sounds pretty generic , terrible name and godawful bottle

    • Persolaise | 4th November 2011 10:56

      Please say this isn't true. And as for the name, don't marketing people appeciate humanity's love of acronyms?

      "What are you wearing?"


    • GelbeDomino | 5th November 2011 02:09

      With all due respect, it sounds boring to death.

    • mnaonbn | 5th November 2011 07:56

      Mod, please delete.

    • Francop | 5th November 2011 10:22

      Dear Madge,

      Are your darkest actions coming back to bite you...?

      I wonder...:eek:

    • Diamondflame | 7th November 2011 16:36

      "Like a Virgin..." - the fragrance, had it been marketed 26 years ago would have sold like hot cakes. Too late now...

    • gacosta | 8th November 2011 01:56

      How serious is she about her fragrance? Will this be just another celebrity fragrance? They all somehow smell the same!!!

    • bjork728 | 8th November 2011 16:59

      Why is everyone so hostile here ....although this doesn't sound all that great and bottle could be nicer,let's not be a bunch of bitter queens!:rolleyesold:

    • sherapop | 9th November 2011 00:43

      I actually like opaque bottles--they protect the perfume from light. Otherwise I'd have to hide everything from sight!

    • mnaonbn | 9th November 2011 05:12

      Mod, please delete.

    • Harvest Moon | 19th November 2011 23:16

      I still rather like her music even if she is a bit of a ridiculous figure. As for the juice: I like to keep an open mind and let my nose decide!

    • rttoronto | 4th January 2012 19:34

      If this perfume is a reflection of Madonna, it will smell like rancid asshole.

    • rttoronto | 4th January 2012 19:42

      If this perfume is a reflection of Madonna it will smell like rancid a**hole.

    • lovingthealien | 5th January 2012 04:16

      I can't say I am a fan of Nilsen's previous work. The notes make me think of something like a floral angel. What a mistake...