Jo Malone Releases new line: ‘Jo Loves’

by Lila Das Gupta, 01st December, 2011

Jo Malone has released her new fragrance line in London under the title of ‘Jo Loves’. This is her first collection since she sold her company ‘Jo Malone’ to Estee Lauder in 1999 (she left the company in 2006).

The four new fragrances are Gardenia, described as ‘rich and regal’, Orange Tulle, said to be ‘fun and flirty’and Green Orange and ‘soulful and sassy’ Coriander and Pomelo, ‘clean and crisp’.

Ms Malone says about the fragrances: “Everyday I’m struck by different smells which evoke emotions or memories that inspire me to be creative. The scent of my husband’s cologne, freshly washed linens, hot Moroccan mint tea, the smell of a horse’s saddle and New York in the rain are a few of my favourites. ” Her lifestyle website shows her discussing experiences and moods that she wanted to capture in a bottle. There is also a section where visitors can add things that inspire them on an ‘I Love’ page, where photographs can be uploaded.

All retail for £95, or $148 for 100 ml. The juice is described as “ fragrance” (in fact 12%)

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