The company is inviting people to share your interpretation of L'Essence, said to be 'a daring and expressive fragrance brought to life at night', by submitting images depicting a 'late-night mood and attitude' (further details available on their website).
The competition will be judged by a team of 'preeminent international bloggers' from NowManifest.com. 40 images will be collated as a framed artwork & winning entrants will receive a candle and 50 ml bottle of Balenciaga L'Essence. The winner's gallery will be www.facebook.com/Balenciaga.
Once you've taken a shot you are happy with, submit it to www.balenciagafragrance.com