Selena Gomez asks fans to pick notes for her debut fragrance

by Grant Osborne, 13th December, 2011

Disney actress Selena Gomez is asking her fans to pick fragrance notes for her new perfume. The scent, which will be created by Givaudan, will be launched next Spring.

Fans can log on to to vote on which notes they would like to see in the fragrance. The first 100,000 US participants will receive a free sample of the perfume before it hits stores, and all will be entered into a drawing to win an all-expense-paid tour of the fragrance lab with Selena.

The campaign imagery for the fragrance involves Gomez being submerged in a water tank at Smashbox Studios in West Hollywood.

You can see Selena describe what top, middle and base notes are below...

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    • Thighs | 14th December 2011 00:36

      I voted for Texas BBQ Accord, Hemp Absolute and wet dog note.

      Hope I win.

    • d4N13L | 14th December 2011 01:31

      Ive tried to read the entire thing, but i cant pass the pick at the top :o

    • mnaonbn | 14th December 2011 03:31

      I see...So, to hell with having a creative vision and thus meaningful purpose for the perfume, right? This is PURELY a commercial venture and thus by definition is void of heart, soul, depth, and imagination. Gomez's fans and "people" are just going to give a list of arbitrary fragrance notes to some lowly perfumer at Givaudan, tell him (given the industry, it likely will be a him) to swish them together, slap Gomez's name on the bottle, and sell, sell, sell. To top it all off, the clichéd, generic, and ambiguously girly "campaign imagery" has already been shot, so who cares if it jibes with the actual end product (the juice) right? Are you kidding me? This is the most overt and lazy example of celebrity commercialization involving perfume that I have ever encountered. However, what is even more disappointing is that Gomez's consumerism-oriented fans (in that key "tween" demographic) will likely be clueless about the other aspects of perfumery (the art and science) and instead be overjoyed by the only marginally accurate belief that they get to participate in the creation of a perfume. Ultimately (and unfortunately), I predict that the perfume will actually sell very well and largely be composed of the following notes (in the cheapest form possible, of course): Orange, peach, pear, berries, rose, gardenia, jasmine, vanilla, caramel, musk, and amber (with a strong chance of trendy tropical notes like lychee, guava, and coconut).

    • SirSlarty | 15th December 2011 18:01

      "I have no idea what I want so I'll let someone else decide! Money in the bank! Fans will have better ideas than actual professional perfumers! Yes I am so SMRT"

    • awesomeness | 19th December 2011 00:42

      Ballot is available.

      Your choice of middle notes are crappy jasmine or even crappier freesia.


    • Lush | 19th December 2011 01:35

      Top notes: Lovely by Sarah Jessica Parker for Women

      Heart notes: Justin Bieber Someday by Justin Bieber

      Base notes: Wonderstruck by Taylor Swift

      ka-ching, ka-ching, ka-ching.

      Laugh all the way to the bank, Selena.

    • RIVI | 19th December 2011 18:50

      It is funny how the ad campaign is already shoot even though they don´t even have the perfume, which is weird considering that they don´t know "yet" the perfume notes. Anyway, I bet it will be a crappy atomic sugar bomb with as many artificial fruits as possible in it.

    • RIVI | 19th December 2011 18:52

      Totally AGREE!!

    • jooxi | 20th December 2011 05:17

      I'm not sure we need to get so worked up. This is Selena Gomez. She is making this for tweens. Is anyone expecting anything better?

      There's still plenty of room or good perfume, isn't there? I don't see how bad art should prevent good stuff from being made.

    • mnaonbn | 20th December 2011 19:34

      Bad art DOES prevent good art from being made, and NO, there is not enough room for both. If the market continues to be flooded (pun intended) with crap perfumes that are not only pumped out on the cheap by heartless corporations but also frantically advertised by manipulative marketing firms and shilled by self-aggrandizing celebrities, then what chance do the masterful niche perfumes (and the masterful artisan perfumers themselves) have to compete? This dire scenario is increasingly evidenced by the fact that even some niche houses have begun creating and selling perfumes that are mass-appeal-oriented just to compete and stay profitable. In short, their focus is shifting from quality to quantity, from good art to bad art.

      For example, consider Guerlain's great classic, Shalimar. By my count, Guerlain has created an astounding 12 versions of the perfume. The 11 offspring of the original have all been formulated/diluted to appeal to mass tastes. Still other niche houses are reformulating their originals under the guise of making "limited editions." For example, consider Hermès' Eau des Merveilles. By my count, Hermès has created SEVEN versions of the well-known original. Even the big/non-niche houses like Chanel that were once defined by the words classical and classy have begun pumping out not only reformulations of their originals (e.g., NINE versions of Allure; SEVEN versions No. 5) but also new mass-appeal and derivative garbage like Bleu de Chanel.

      Besides, Gomez's proposition (of letting fans pick notes) is not an artistic one at all. It is not substantive. It is not meaningful. It is not honest. It is not emotional. It is not moving. It is not thoughtful. It is not deep. It is not constructive. It is not difficult. It is not laborious. It is not engaging. It is not engrossing. It is purely shallow, lazy, and commercial. Granted, the perfume industry is heavily commercialized, as it should be, as it must be. However, perfume is also about breathtaking art and remarkable science. My point is that the path on which Gomez has embarked is not an artistic one, so we cannot even call it bad art and leave it at that; it is just bad, period.

      Ultimately, we DO need to get worked up. We need to get worked up in every aspect of our lives. We need to be critical and creative, to be actively contributory, thoughtful, and purposeful. Enough complacency. Enough indifference. Enough ignorance. Enough dismissiveness. Enough anti-intellectualism. Enough passive consumerism. We need to wake up, be mindful of our world, scrutinize it, and act to shape it to be what we hope it can be, want it to be, and know it can and should be. You asked, "Is anyone expecting anything better?" My answer is yes, I am, and my question to you is, why are you not expecting better? Apathy is the bane of our existence, and it is helping to bring about our devolution and demise—there is overwhelming and daily evidence of that throughout the world. I am sick of encountering it and will continue to witness and speak against it every chance I get. I leave you with the words of the singer (and true artist) P!NK from her song, "Stupid Girls:"

      "Disease's growing, it's epidemic

      I'm scared that there ain't a cure

      The world believes it and I'm going crazy

      I cannot take any more

      I'm so glad that I'll never fit in

      That will never be me

      Outcasts and girls with ambition

      That's what I wanna see."

      (Incidentally, Parisian tweens do not buy crap from Justin Bieber and Selena Gomez. They shop at the likes of Guerlain, Caron, Annick Goutal, Dior, and Yves Saint Laurent. I have seen it with my own eyes.)

    • oolafsson | 21st December 2011 01:38

      Absolutely true. I'm from Iceland and have been fragrance shopping here in Reykjavik for the holidays and perfumeries don't even carry this garbage. No Usher, no Justin Bieber, and no other celebrity-aggrandized corporate and unimaginative garbage. I doubt Selena Gomez's fragrance will even see the shelves here; none of this other crap does. It's called taste: something America is in desperate need of. I'm 19 years old, and my 15 year old cousins here laugh in the face of the desperation of American kids' willingness to pray to the altar of these generally unartistic and sensationalist "tween regimes." From a sane outsiders perspective, it's downright hilarious, and somewhat sad. These franchises have done enough to ruin music and television… there's really no need for them to ruin perfumery. Leave it to the professionals and artists.

    • mnaonbn | 21st December 2011 02:05

      Very well said. Thank you for offering this valuable and enlightening perspective.

    • Uboutiques | 22nd December 2011 08:23

      I vote channle,the taste is so good.

    • jooxi | 22nd December 2011 18:46

      Thanks for the passioned reply mnaonbn. You have good points. I suppose it's like that in every art, however.

      In an ideal world, good work would be rewarded and the bad stuff not, but we all know, sadly, marketing plays a big role.

      All the same, wouldn't it be hilarious if a fragrance by the likes of Selena Gomez or Paris Hilton was some unintentional gem?

    • mnaonbn | 23rd December 2011 01:12

      And thank you too, jooxi, for properly reading my reply as "passioned," which is exactly what it was. Let me tell you, if a celeb frag happened to be "some unintentional gem," I would be all too happy to praise its worthiness. However, because of the many reasons already articulated throughout this discussion, it seems overwhelmingly unlikely. Still, if we demand better, then we just might get it, and wouldn't that be great?

    • NDN-01 | 24th December 2011 15:47

      :tongue:All I can say is BLUH!!!!! Maybe my 4yr old daughter will like it.

    • MarquisdeSod | 27th December 2011 19:51

      I have some notes suggestions, I think a large dose of "cheese," "cocaine" and "used condom" notes would be a propos especially given her invariable Lindsey Lohan/Britney future...

    • DirtyPony | 30th December 2011 22:12

      I don't see why you guys are so uptight! Who knows, maybe it will be good. It seems a little unfair to judge her! And I actually kind of like this girl. She just seems different than most child stars.:vrolijk_26:

    • mnaonbn | 30th December 2011 23:01

      What else can I say except that your uncritical attitude is precisely the kind of apathy that I addressed above. Your (or my) personal opinions about Gomez are irrelevant in this context (i.e., on My contention is not with Gomez as a PERSON; it is with her ACTION--her purely commercial and thus glib and thus phony intrusion into an industry that is fundamentally and traditionally about labor AND art AND science AND business. Gomez's action, and that of other celebrities "perfumers," comes at the cost of the true labors, artists, and scientists in perfumery and their remarkable and commendable work. what is unfair.

    • Jeannemarie | 31st December 2011 18:41

      I cringe to think this is how most of the world views Americans when it comes to fragrance. :embarassed:

    • SpiritOfGonzo | 8th January 2012 04:41

      I honestly can't focus on anything but the picture. Grrrowl.

    • mnaonbn | 12th April 2012 22:28

      Well, it looks like I was largely correct: Per (as of today, Apr. 12, 2012), Gomez’s fragrance is composed as follows:

      Top notes: raspberry, orange, peach, pineapple

      Heart: freesia, musk, dewberry

      Base: vanilla, amber, chocolate, coconut

      Let me see…about four months ago, I accurately predicted the raspberry (i.e., “berries”), orange, peach, musk, dewberry (i.e., “berries”), vanilla, amber, and coconut. That is 8 notes out of 11, which is 72% accuracy, discounting concentration of individual notes. I must be psychic.