Laura Ashley considering relaunch of classic scents

by Grant Osborne, 15th December, 2011

Laura Ashley, who have just re-entered the fragrance industry with a trio of British floral fragrances, are now looking to their fragrance archives with a view to possible relaunch some classic Laura Ashley scents.

First under consideration is Laura Ashley No.1, which was originally launched in 1989 (pictured). The fragrance contained notes including bergamot, rose, tuberose and musk and can regularly fetch over 100 on sites like eBay.

The company will be working with Azzi Glasser of Family Three to help recreate and update the classic fragrance.

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    • 30 Roses | 15th December 2011 12:02

      "Re-create" sounds wonderful; "update" concerns me. If the fragrance is altered much, those bottles on eBay will continue to fetch high prices. I look forward to trying the new version, however. Laura Ashley No. 1 was my wedding scent and will always be special for me.

    • Noelle Pardieu | 15th December 2011 16:18

      Emma was my first perfume. I hope n1's relaunching will be a success and that I'll be able to find Emma again !

    • scentimus | 16th December 2011 16:48

      Dilly they need to relaunch totally femme fragrance

    • HazelMae | 16th December 2011 21:03

      Very exciting! I suppose they have to say 'update' in case half of the ingredients are now banned.

    • M.Oltmanns | 18th December 2011 23:14

      Relaunch........of Laura Ashley No.1 I hope it is the same as the original

    • nascia | 20th December 2011 00:40

      The No.1 bottle is very beautiful, I wonder if they will keep the same design as well.

    • Nostalgie | 21st December 2011 17:22

      Edit:posted in the wrong section.

    • Wee Scottish Scent Lover | 22nd December 2011 11:30

      It's great that so many retro scents are back. I see they've relaunched Tabac but without the tobacco - is that right? And L'Air Du Temps is in fashion again, although I can't smell anything when I spray it. I think these Laura Ashley fragrances were lovely. Simple and elegant. Can't wait to see them in the shops. Does anyone (British) remember Next's perfumes? I remember Floribunda and a green one - those were lovely, too. Has anyone tried Cabotine Moon Flower or Gold? I need some expert opinions before buying online! Thanks

    • Vanilla | 23rd December 2011 13:22

      I hope they'll consider L'eau also, one of my favorite.

    • BetsyMeszaros | 25th December 2011 14:19

      It would be wonderful to have Laura Ashley No. 1 back. It is so simple, so complex, and so beautiful all at the same time. Just adore this scent.

      I am worried that they will reformulate it and it will be nothing like the original. If that's the case I just wish they would forget it or name the new one something else. How about Laura Ashley No. 2?

    • Beakywitch | 27th December 2011 14:57

      At long last! I have so missed No 1, to me it was so much of an English garden. I've never found anything like it and would definitely buy it if they relaunched. I'd be disappointed if it wasn't the same though.