Perfumania to buy Parlux for $170m

by Grant Osborne, 04th January, 2012

US perfumery chain, Perfumania is set to buy Parlux Fragrances - manufacturer of fragrances including Paris Hilton, Jessica Simpson, Nicole Miller and Marc Ecko. Late last month the two companies signed a a definitive merger agreement under which Perfumania would acquire all of the outstanding shares of Parlux in a transaction valued at approximately $170 million, based on Perfumania's closing stock price of $19.55 per share on December 22, 2011.

Mike Katz, Perfumania's President and Chief Executive Officer, said, "The combination of Perfumania and Parlux is a major step toward building a more significant and financially stronger designer fragrance and beauty products company. Parlux brings a wealth of products and expertise as a licensee, manufacturer and international distributor."

Fred Purches, Parlux's Chairman and Chief Executive Officer, said, "The Parlux management team and Board of Directors are focused on maximizing value for stockholders. This combination achieves that objective by providing our shareholders with a significant premium over the current trading price for their shares as well as the ability to participate in the anticipated growth of a significantly stronger, combined company that is well positioned to deliver long-term value to stockholders and a broader range of product to its valued customers."

Under the terms of the merger agreement, Parlux may solicit acquisition proposals from third parties for 30 days from the date of the merger agreement and may at any time respond to unsolicited proposals that the Parlux Board of Directors determines are reasonably likely to result in a superior proposal. The merger agreement provides Perfumania a customary right to match any superior proposal.

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