Perfume News

Byredo open London flagship store

17th September, 2018

Byredo has opened its second store, and its first store in Europe at 42 Lexington Street, London . The 200 square metres retail store is spread over two floors and will showcase Byredo’s range of products, which as well as fragrance and beauty, also features leather goods and eyewear. The historic post-Georgian building er…

BSX joins Optico line

17th September, 2018

Optico launched in 2016 with a range of four perfumes inspired by different parts of the world: Optico.it (Italy) was scented with citrus fruits; Optico.cr (Costa Rica) was scented with coffee; Optico.re (Reunion Islands) was scented with Vanilla and Optico.lk (Sri Lanka) was scented with tea. Monom - the parent company of Opti…

Bravanariz: new natural perfume line from Spain (news from Pitti)

17th September, 2018

Bravanariz (which translates as Brave Nose) were showing their natural perfume collection in Pitti. Each fragrance is inspired by the different landscapes in the Empordà region of Catalonia, and the raw materials from the scents are all sustainably sourced from the same area. Bosc Bosc is Catalonian for 'forest', and …

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Waters + Wild is an organic perfumery from Ireland (news from Pitti 2018)

16th September, 2018

The company also showed new bags for the fragrance packaging made from Donegal Tweed. More about Waters + Wild can be found at their website …

Map of the Heart's seventh fragrance is White Heart

16th September, 2018

White Heart is currently exclusively available as 90ml Eau de Parfum at Harrods in London, with a wider release mid-September. …

Francesca Bianchi introduces The Lover's Tale

16th September, 2018

At Pitti, Francesca Bianchi were showing their newest scent, The Lover's Tale. Based on a story about a lovers' secret encounter, the fragrance features bergamot, honey, mimosa, aldehydes, Egyptian Jasmin, Bulgarian rose, heliotrope, peach, iris butter, leather, musk, castoreum, labdanum, sandalwood, vetiver and oakmoss. …

Unum launches Hannibal Lecter inspired scent at Pitti

16th September, 2018

Filippo Sorcinelli’s Unum’s latest fragrance is _but not today_, the fragrance is inspired by the Ridley Scott film Hannibal. They say: Inspired by Ridley Scott’ film Hannibal, shot mostly in Florence, it is synaesthetically focused on the moment in which Hannibal Lecter addresses a question to Clarice: “Wo…

Technique Indescrète travels to Jerusalem for latest fragrance

15th September, 2018

Environmental issues are very important to Technique Indescrète: Louison had no business card to offer, saying that he tries to limit his use of paper — all the information you need is on the website. The packaging for the fragrance is made from Seagrass and the company give 5% of their profits to the safeguarding of bee…

Floris announce new scent at Pitti: A Rose For…

15th September, 2018

The latest fragrance from Floris was inspired by a journey in Morocco by Floris perfumery director, Edward Bodenham. He says “When I smelt the roses growing in the fields of Morocco I was truly captivated by their fabulous beauty, as well as the wonderful warmth and depth of the scent that they produced. I spent hours wandering t…

Francesca Dell'Oro introduces Bihaku and OneMore fragrances at Pitti

15th September, 2018

Bihaku and OneMore are two new fragrances from Francesca Dell’Oro launching at Pitti. Bihaku is a fusion of the Japanese terms “Bi” meaning “Beauty” and “Haku” meaning “white” and is said to embody the “vocation to noble intact aesthetics, an abstraction from reality in which …

Régime des Fleurs show Personal/Space Oahu collection at Pitti

15th September, 2018

Los Angeles-based Régime des Fleurs are showing their new Personal/Space Oahu collection at Pitti. The collection is designed so that they can be used on skin and as room fragrance. The scent of one of the fragrances, Waves, is currently being used as part of fashion designer Eckhaus Latta’s exhibition at Manhattan's Whitney Mu…

BeauFort London to launch gin fragrance, and its own brand of gin

15th September, 2018

BeauFort London were in high spirits at Pitti, not only are they showing their upcoming gin-based scent, Rake & Ruin, but the brand are also moving into a new industry, spirits. Leo Crabtree, founder of the brand told us that the perfume and alcohol industry share a lot of commonalities — both involve distillation, flavou…