Latest Perfume News

Burberry add 'Intense' and 'Floral' to Brit Rhythm line-up

02nd March, 2015

Burberry have added two new fragrances to their Brit Rhythm collection: Brit Rhythm for Him Intense and Brit Rhythm for Her Floral.

Friedemodin launch in Harvey Nichols and announce UK distribution partner

02nd March, 2015

Friedemodin have launched their range in Harvey Nichols. The company launched its first collection, Jardin Mystique, online in 2012. The company have also announced a partnership with Fragrance Factory, who will distribute the brand in the UK. Friedemodin say they are “working on some exciting new products behind-the-sc…

Puigs in talk to transfer JPG fragrance license from Shiseido in January 2016

02nd March, 2015

Negotiations have begun between Shiseido, the current fragrance license holder of Jean-Paul Gaultier, and Puig who became a majority shareholder of the Gaultier brand in 2011, to bring forward the transfer date to January 2016.


Hugo launches new version of Hugo Woman

26th February, 2015

Hugo have introduced a new version of Hugo Woman. They say the fragrance is "for women who live the HUGO attitude: passionate, bold and always at the forefront of a new, empowered generation that does things in its way and lives up to the motto ‘invent yourself’".

Intertrade launch Diane Pernet fragrance range in UK at Liberty

26th February, 2015

Fashion writer Diane Pernet has launched her fragrance range in Liberty. The collection was created in collaboration with Intertrade was originally launched in the US last year, and consists of four fragrances: To Be Honest, Wanted, In Pursuit of Magic and Shaded.

Givenchy launch Ange ou Démon Le Parfum with Accord Illicit layering perfume

26th February, 2015

Next month sees the launch of a layering duo from Givenchy. Ange ou Démon Le Parfum & Accord Illicite consists of Ange ou Démon Parfum alongside a smaller bottle of Accord Illicite, which can be worn alone or layered.

Ralph Lauren release promo for Polo Red Intense

24th February, 2015

Ralph Lauren have released a promo film for their latest men's fragrance, Polo Red Intense. The film was directed by Bruce Weber and stars Nacho Figueras. Both Weber and Figueras are long-time collaborators with Ralph Lauren.

Ellena creates latest in Hermès Jardin line: Le Jardin de Monsieur Li

23rd February, 2015

Jean-Claude Ellena was inspired by the gardens of China to create Le Jardin de Monsieur Li the latest in Hermès Jardin collection. Notes for the fragrance include jasmine, kumquat and sichuan pepper.

Lancôme celebrate 80th birthday with promo film

23rd February, 2015

Lancôme are celebrating 80 years this year, and amongst the celebratory efforts is a film made in collaboration with director, Thomas Tyman. They say: This is not…a simple thing to define women's beauty. Since 1935, Lancôme dedicates itself to that mission. Now comes the time to celebrate that Beauty to…

Google patents 'fragrance emission device' to detect B.O.

20th February, 2015

Not content with search, self-driving cars and generally knowing more about us than our mothers, Google has registered a patent for a wearable device that will detect if you are getting smelly, and if so, will blast some scent or deodorant to combat your whiffy pits.

AbdesSalaam Attar to teach 5 day perfume seminar : "Making Perfumes is Easy"

20th February, 2015

AbdesSalaam Attar of La Via del Profumo is teaching a 5-day summer seminar in June called “Making perfumes is easy”.

Aspects Beauty Company release free Future Trends Report

19th February, 2015

To celebrate their 25th Annivesary, UK distributor Aspects Beauty Company, have released a free report focusing on the future of fragrance.