Top five overall Father's Day fragrances in 2006

Market-research company The NPD Group has revealed US Father’s Day favorites from 2006 :

Rank, Brand , Company

1 Acqua Di Giò Pour Homme, Giorgio Armani , L'oréal
2 Unforgivable, Sean John Fragrances , Estée Lauder
3 Armani Code, Giorgio Armani , L'oréal
4 Polo Blue, Ralph Lauren , L'oréal
5 Polo Black, Ralph Lauren , L'oréal



Top five Father's Day gift-set brands in 2006

Rank , Brand , Company

1 Eternity For Men, Calvin Klein , Coty
2 Acqua Di Giò Pour Homme, Giorgio Armani , L'oréal
3 Chrome, Azzaro , Clarins
4 Armani Code, Giorgio Armani , L'oréal
5 Cool Water, Davidoff , Coty


They predict that this year’s top sellers in the US should be Armani brands, including Acqua di Giò, Code, and the new Attitude, as well as top 2006 men's launch Sean John's Unforgivable.



via cosmeticnews.com

Yeah, L'Oreal rules in the US...

This list is no surprise to me.

To put it into perspective: In the US, the sales of new cars can be a good analogy to our normal fragrance tastes (i.e. what's sold to the average Joe at Macy's). Just like Giorgio Armani's Acqua di Gio is #1 in men's fragrance sales, the plain-vanilla Toyota Camry is number one (if you exclude all the pickups GM, Ford, and Chrysler sell). And both are bought due to a certain reputation: Americans choose Acqua di Gio over other (arguably) superior men's fragrances because of the Armani brand's luxury image, while those same Americans buy Camrys over other midsize family sedans that are just as good like the Ford Fusion and Hyundai Sonata (among others) due to the Toyota brand's image of quality and reliability.

As Andre Agassi said in a camera commercial in the early 90s... "image is everything!"

Interesting. I am curious to know how this list contrasts and compares to the lists of Basenoters who purchased fragrances as Father's Day gifts in 2007. Which fragrances did we consider?

I am acutally quite pleased to read it, in a very selfish way. You see, the more people go with Armani and Calvin Klein, the less common my scents are.

Oh, even though L'Oreal as a group is huge, not many guys out there follow Lancome. Funny that. Hope they can keep it that way.

I am sooooo selfish.

I think that this year Euphoria Men and Polo Double Black will make it to Top 5 in the US.
I really have doubts about Armani Attitude...