SotY: New Scents
SotY: New Scents
Top 10 New Scents
1.) Comme des Garcons Monocle Scent One: Hinoki 196 wears (#24 overall)
2.) Prada Infusion D'Iris 136 wears (#50)
3.) Montale Red Vetyver 117 wears (#64)
4.) Estee Lauder Sensuous 110 wears (#75)
5.) Prada Infusion D'Homme 90 wears (#103)
6.) Ralph Lauren Polo Modern Reserve 88 wears (#112)
7.) Guerlain Homme 87 wears (#113)
8.) Kenzo Power 75 wears (#140)
9.) Juicy Couture Dirty English 74 wears (#143)
9.) Versace pour Homme 74 wears (#143)
11.)Chanel Allure Homme Edition Blanche 73 wears (#146)
11.) Serge Lutens 5 O'Clock au Gigembre 73 wears (#146)
One of the most fun things for me to watch while doing the stats was the life cycle of a new scent on Basenotes. The graph above shows the number one new scent, Hinoki and it is pretty reminiscent of what I observed for all of the new scents during the course of the year. Hinoki showed up for the first time in week 6 at low levels. This was what I called the “bright lights, big city” phase. This is weeks 6-10 on the Hinoki graph. The members of the community who live in the big cities or were members of the fragrance profession would be the early wearers and the ones who would post first. This would lead to the next phase which I would call “the cresting wave”. As the scent would become more available on the popular decant sites and those who actually owned a bottle shared samples with their friends. This is shown on the Hinoki graph from week 12-16. This was where the fragrance would be widely worn by many different members, as well as start to be worn regularly by some of the wearers from the “bright lights, big city” phase. Then the third phase would be “low tide” as after all of the early testing the wear numbers would drop quickly. This is seen in the trend down ward from week 17 to hitting the low point in week 25. Every new scent would eventually go through this sort of backlash where the community would move on to the next new thing. The last phase was “equilibrium” as those who tried the new scent finally began to wear it regularly and I would get a sense of whether the scent would have staying power. None of the scents in the top 10 ended up returning back to zero wears so they all found some kind of acceptance in the community. This was repeated over and over again.
That’s it for the new scent review.
Back tomorrow with a discussion of how wear patterns changed over the two halves of the year.
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