A reviewer said "this is a modern fragrance" It's for people who like what's modern, not something that smells "mature" or like your father's generation wants to smell. He stressed modern a few times, indicating that the word meant strong approval. (He was reviewing a current scent on most every fragrance counter.)
We've had loads of regular "young guys understand this!" versus "old man" threads and I want to make a challenge to readers and posters to try to avoid that old saw/rut. What I want to ask is what you think causes a new trend, what brings about the new vogue that makes the ardent argument?
What causes trend? Why does our time apparently call for or demand a certain smell? Does the air smell different from the 1930s and thus need a different olfactory counterpoint? Is there something in the firmament of the world we walk around in that causes and insists on a specific genre of smell?
There is trend, to be sure, and there is trendy, and I'm sure I'm not immune any more than anyone else, but my question is what do you think causes the creation of something with the institutional power of "this is a modern fragrance"? Why is this period of commercial scent manufacture so rigid?
For me it's like Juliet's line about Romeo's last names. Non-Modern could just as well be substituted for Modern:
"O Modern, Modern! wherefore art thou Modern?
Deny thy father and refuse thy name!
Or, if thou wilt not, be but sworn my love,
And I'll no longer be a Capulet.
"'Tis but thy name that is my enemy.
Thou art thyself, though not a Modern.
What is Modern? It is nor hand, nor foot,
Nor arm, nor face, nor any other part
Belonging to a man. O be some other name!
What's in a name? That which we call a rose
By any other name would smell as sweet.
So Modern would, were he not Modern called,
Retain that dear perfection which he owes
Without that title. Modern, doff thy name;
And for that name, which is no part of thee,
Take all myself."
I don't only see a name game, I think it's deeper than that, but I want to ask how you account for the deeper part: what causes trend?