And Amouage, and Frederic Malle, and Serge Lutens, and Durbano, and (probably the worst offender) By Kilian, and basically every house out there. It's not just Creed and Bond.
Creed and Bond no. 9 are examples of two companies who do a great job of convincing us to shell out $200 for $4 worth of ingredients and a bottle (which almost always costs more than the juice to manufacture) I'm not saying it is wrong per se, but You must admit, there was little/no research and development behind dropping 10ml Super Iso E into 90mls of alcohol and charging $130!!!