My thumbs-up here is based on the fact that this is a "bargain scent", and should be taken accordingly. For the price, this is a good, basic fragrance. Nothing fancy, and yet, as several other reviewers have noted, for some reason I get as much attention from the ladies when wearing this as I do when sporting some of my favorite (yet *much* more expensive) scents. My dad used to wear Old Spice every day (with the occasional jaunt into Aqua Velva territory -- or something equally as mainstream, haha), but I was never so much of a snob that I couldn't appreciate Old Spice as a decent everyday use cologne -- and so I guess Avatar is my version of my father's OS. ;-)