POWER! To my nose, this smells of pure dry spice and heaps of pepper. Smells a little like gravy with woods thrown in. I can understand why someone would like this because it has great sillage/projection and the spice makes it really masculine, but I find it a little too over powering and peppery, almost to the point of uncomfort. For people who like a scent to 'develop' and change, which I think is a ridiculous way of judging a fragrance, this doesn't. It's just a huge splash of woody/spice/pepper and the smell just settles down - no changes here.