Black by Undergreen, 2011

Undergreen perfumes is a project launched by two French fellows, Patrice Cardenoso und Jérôme Bonnet, who hired Fabrice Olivieri of Trends Lab to create their two perfumes, White and Black. Undergreen does not hold back with bathos when celebrating its unique selling point: embodying a new style of natural perfumery rejecting "aromatherapeutic" "new-age" aesthetics for a contemporary, trendy niche-style while scrupulously emphasizing natural origins and sustainable practices. It reminds me a bit of Ernest Callenbach's "Ecotopia," a very American ecological novel from the 70s which fuses faith in technology and Yankee ingenuity with Hippie eco-counterculture. Or of Steve Jobs. Yes, fans of Apple aesthetics will love these perfumes, too. Now this sounds like and could verily be just another marketing angle in an increasingly crowded market of high-end perfumery, but to my nose, the concept actually works and is genuinely reflected in the perfumes. I do not know to what extent the naturals employed here are manipulated in spinning cone columns or the like, but the fact ist: Black and White smell like throroughly trendy niches, without sporting what I find obnoxious about thoroughly trendy niches. Black is certainly not nearly as saturnine as the ad copy may suggest. As someone reared on truly dark vintage scents I would class this as easy-to-wear and downright pleasant. It's a bit like a de luxe version of mat; very male with its black licorice notes - but in high resolution 3-D quality. Plus there's a nice phenolic "Islay Malt" birch (and Oud?) note. In sum Black is a moderate-to-light and very pleasant modern gourmand fragrance, which excels by taking a trendy melange of notes (coffee, incense, oud, guajac) to a higher level by avoiding the usual synthetic suspects. As a classicist I could use more murkiness, skankiness etc. here, but that's not the point - it's that this is a well-made, beautifully smelling scent in a contemporary style. I'm impressed.