It was in summer of 2010 when a Sales Assistant pushed Bleu, and I found it generic, so I walked away. I made a full wearing about a year later, and realized: it is actually an enjoyable scent. BdC is a quality fragrance: a semi-aquatic scent, well-balanced citrus (not the too zesty type), with an added sweetness. To me, Bleu dries down to a musky vibe. Overall, it is clean and inoffensive, but can be a little loud when oversprayed. A really pleasant fragrance, which makes it perfect for office/work environment. For a fresh and modern scent, its longevity is above average, and the projection is very good. The dark blue bottle is a simple yet elegant no non-sense design, and the magnetic cap is a nice touch! Ignoring the negative preconceived notions about Bleu, I gave it a shot. Im glad it's now in my wardrobe and part of my regular rotation, especially during the warmer season. Chanel does a good job marketing Bleu; and in my opinion, it will become a classic scent in the years to come.