Review by sherapop
I love Dominique Ropion, but I tend to find his group collaborations less compelling than his solo work, much of which is masterful. Same for Béatrice Piquet, may she rest in peace. I definitely do not want to suggest that in Burberry THE BEAT there were too many cooks in the kitchenthis is certainly not an unwearable mess! But I do think that this composition falls squarely into a currently crowded category of the grand olfactory map. Among other close neighbors are Calvin Klein BEAUTY and DKNY PURE. THE BEAT is a clean musk composition with some florality and spice (cardamom) but not enough to really mark itself off as very distinct from the many other perfumes with similar compositions (albeit variations in the small details...). Another problem that I have with THE BEAT is my bête noire of dilution. I have used about half my roller ball cylinder (which I however have sprayed on, since I think that I get a better sense of a perfume through that means of application) in only two wearings. I generally dislike roller ballswith their childproof safety features making it impossible to overapplybut in this case all of the effort is for naught. Detach the roller and pour this liquid all over yourself: you will still not be over-perfumed. So, yes, the sillage is low and the longevity poor. All of that said, I'm sure that THE BEAT would work for those looking for inoffensive clean musk compositions with a slightly oriental quality. Although this fragrance is a tad bit sweet, some guys may like it as well.
