This fragrance is pure genius, IF you use it right. If you stick your nose right in the sprayer and take a sniff - it will smell like a urinal. If you spray it on yourself 2+ times - it will smell like a urinal. However, if you stick with one spray, and keep the bottle rather far from you when you spray it, this thing will work for you. It has a personal, unwashed but not unclean kind of smell to it, and on some people, it blends perfectly with the skin and even though it is super strong and a powerhouse, doesn't come off as cologne so much as just the way someone might smell on their own. (Again, if applied very modestly) I know people claim this is the epitome of masculinity, but I've worn this with success and compliments galore, so I think that's pretty much bogus. It is masculine, yes, but also sweet and actually kind of gentle and soft if you apply it right. You do have to have some courage to be able to pull it off however, while not as offensive as some claim, it IS very different to the current popular fragrances. It's not sterile and clean clean clean, and that in and of itself might offend people.