Opens very citrusytoo citrusy: As Caltha said, cleaning agent citrusy. Its not an unpleasant odor (if it were, they wouldnt make Pledge smell like this) but it has those same nuances that remind me of bathroom cleanliness rather than of personal freshness. For a cologne, the aroma is very strong and penetrating. Much too Lemon Pledge-ymuch too synthetically sweet. The touch of lavender in the fragrance helps inflate the artificial feel, tooalong with the synthetic citrus, the aromatic lavender provides the same ambience that is the domain of many cheaper fragrances. When the musks of the base come to the front, the lavender collides with it to momentarily create a really annoying combinationagain a rather cheap feeling to it. This scent is not as terrible as I have been making it out to be. As scents go, it is actually quite a pleasant one. My problem with Anbar is its lack of originality, and especially, its a problem of associationI have smelled this same smell in too many cleaning products. Im sure that if, like Indie_Guy, I could associate the smell with jawbreakers rather than lemony bathrooms, my review would be a lot more Anbar friendly.