Perry Ellis Platium is a winner for me for an unusual reason. After an initial foray into fragrance via AXE and some completely forgetable Aeropostale water, my teenaged son carefully, thoughtfully chose this on our first father/son fragrance shopping trip. Is it fairly generic? Yes. But it is a move in the right direction towards quality. I thought it was a little too grown up for him, but was proud of him at the same time. As he grows into himself, he will become less generic and even more quality conscious in his choices - already he is distinguishing between the topnotes, middle, and basenotes of my wardrobe and store sample sprays. I now understand that a nice mid-range scent that smells like 75 other scents has its place - one more brick in the wall between smelling good and, well, AXE! :D