Princess is such a fitting name for this scent. It's sweet, pretty, girlish, charming and cute. The kind of scent that would suit a real girly-girl with a wild imagination. The opening of this fragrance has quite a gourmand feel to it. It reminds me of iced donuts, candy, chocolate and sugar. There is no doubt that this is a sweet fragrance, something that will appeal to those that like getting a tooth-ache from their perfumes. Unfortunately there are many sweet scents on the market at the moment, which doesn't leave this fragrance standing out in a crowd, however the scent itself is nicely done and definitely smells expensive. The lasting power is quite good and the drydown also very lovely, quite musky yet sweet. I can understand why this fragrance has become so popular and I believe that the beautiful packaging is also half of this fragrance's success.