While this is definately a high quality cologne water, it represents terrible value. Other splashes of similar (or better) quality and longevity retail for roughly $1.00 or less per ounce. I am thinking of Aqua Lavanda, Old Spice or Clubman Virgin Island Bay Rum. This retails for about $7.00 per ounce. Yes the bottle is nice, but not that nice. While $28 doesn't seem like a fortune, it will once you see the quantity you have to apply in order to smell it 15 minutes later. I don't regret buying a Royall product, however, I'm afraid the cost will keep me away in the future.