Somehow it reminds me of Armani Code and CH Men. To be honest, I don't smell any of those citric/spicy notes mentioned on the olfactive pyramid (grapefruit, orange blossom, basil, cardamom). Instead, there is a blast of sweet coconut/vanilla/tobacco-like accords in here. Top notes give the fragrance a kinda generic aroma, but once settled down middle notes create a magnetic and sophisticated aura, while base notes flow into a gorgeous and sober drydown. It will work well for guys aged 30 and over, and preferably, but not exclusively, in formal environments. Average longevity and versatility, excellent sillage and projection. Heads will turn.