Not bad. Has a nice peachy opening, synthetic smelling but not chemical or harsh. Kind of reminds me of Mambo in the opening, but Mambo is so chemical smelling that it makes me sick to my stomach.
I had a .5 oz bottle which I just finished, so I'm pretty confident with my results for longevity. I get no more than 4 hours tops, but usually it's around the 2 hour mark. Projection is below average in the beginning and close to the skin shortly thereafter. It starts off peachy and turns into more of a slightly floral, slightly fruity, and slightly woodsy very very subtle fragrance with just a hint of vanilla.
Is it worth it? A bottle of UR in Macy's is gonna run you about 65 bucks, you'd have to be a mad man to pay such. I wouldn't pay more than 20 bucks for a 3.4 and that's a stretch. That's if you really like the juice. This stuff won't turn heads, and you may not even get any compliments at all because of its poor projection which can go unnoticed. What UR is, is a safe, clean, easy and versatile scent, good for the less enthusiastic buyer, who doesn't have such high expectations from a fragrance. Overall I'd give this a D+