Quote:
Originally Posted by The Giraffe
Nope, just a new name.
Correct... the name changed, but the juice is unchanged.
Armani changed the name for several reasons:
1) The women's version was coming out, and women don't like scents with the word "black" in it.
2) There was the negative connotation in the US of post-slavery "black codes", which Armani said they did not know about.
3) Kenneth Cole (Lancaster) was threatening to sue over the use of "black", but L'Oreal said that black was a generic term and that others (Bvlgari included) have used black in their fragrance names for years. However, Lancaster and L'Oreal settled so the latter could use the word black in Polo Black.
4) And finally, Giorgio Armani himself thought that "Black Code" just didn't sound right after all.