Originally Posted by MonkeyManMatt
Obviously it´s completely useless debating with you. BUT answer one question please, what sources do you have to support the history about this company except all the text that is featured on http://www.creedfragrances.co.uk/site/
which they clearly have written themselves. Nowhere in my extensive collection of books on classical perfumery are they mentioned except a brief bit on GIT from the 80´s. Present me an independentt source confirming all their historical claims (again that does not use ANY of the text on that website or obvious promo material).
I double dare you. You´ll be sorely dissapointed to find out there´s been plenty of revisionism going on in the 8th arrondisement.
I recently read this article on Forbes.com, October 11, 1999 :
The Sweet Smell of Excess
NAPOLEON III WORE a scent that smelled like leather, and not just any old leather, either. Russian leather. Spain's Alfonso XIII wore a scent with a faint woody odor called Green Irish Tweed. Winston Churchill's personal perfume, dubbed Tabarome, smelled of tobacco. All these scents have one thing in common: They were made exclusively for their wearers by the House of Creed, which started doing this sort of thing for England's George III in 1760, and has kept on doing it straight through to such modern royalty as JFK and Marilyn Monroe.
If you regard most ordinary store-bought scents as nothing more than Brut by a fancier name, be advised: The House of Creed will infuse, say, the essence of hard disks, stale coffee and telephone wire into an exclusive perfume for any cyber-gazillionaire willing to shell out up to thirty grand and wait six months.
The deal is, Creed will brew up a batch of 10 liters. That's more perfume than anyone can wear in a lifetime, but you could hand out bottles to 300 friends. For five years, Creed promises not to sell the perfume to anyone else.
After that, your pool man can wear it--if he pays the $160 Creed charges for four ounces of Imperiale Millesime, the fragrance commissioned by Saudi King Faisal. It comes in a 22-karat gold-plated flask. All but two of Creed's 32 over-the-counter perfumes started as exclusives, including the Royal English Leather scent it made for George III.
If you're in the market for a Creed potion of your own, get in line. You'll have to wait months for an appointment with Olivier Creed, the current head of the house. Creed sits down with the client to create a kind of olfactory portrait.
"I'm like a psychoanalyst," muses the French-born Creed, 56, who started working for his father in the family business when he was 19. "I ask them about their hobbies and their loved places and then I try to create a scent that evokes these. Perfume should make you travel."
But don't think that just because you've got the time or the money, Olivier will put his impeccable nose at your disposal. He must deem you worthy. "Sometimes I say non!--it will be not a good thing for you to have your own fragrance," says Olivier in his Pepe-le-Pew English. "It's not only a question of snobbishness: Appreciating Creed requires education." Oh, yes, it's also a question of snobbishness.
Creed can afford to be as snooty as he wants to be. Though he has only enough time to make 15 custom-made perfumes a year, Olivier Creed says the company still generates $40 million in wholesale revenue annually and enjoys a profit margin of 12%, nearly double the industry norm. He owns it all.
Once he has determined what your tastes are--or what he insists they should be--Olivier and his 50 employees set to work in their laboratory in Ury, a town on the outskirts of Paris. The Creed family moved its London headquarters there in 1854. Paris was more convenient to Creed's principal client at the time, the Hapsburg Empress Sissi.
As you might expect, the House of Creed doesn't make its juice quite the way other perfumers do. Today most perfumes are made from ingredients macerated in synthetic alcohols, and very often the essences themselves are petroleum-based.
Creed doesn't use synthetic anything and infuses its ingredients by hand. Lemon verbena, cedar wood, peppermint and pink peppercorns are immersed in oils for months and then pressed by hand into pastes, called concrtes. If you think of peasant girls dancing on grapes to make wine, but with fingers instead of feet, you're not too far off. The pastes are then mixed with ethanol fermented from rare white beets that Creed distills itself.
Once the perfume has been made, it steeps for weeks, while Olivier periodically sniffs and tinkers, sniffs and tinkers. This is one of the reasons Creed fragrances take so long to make: As "chief of olfactory," Olivier possesses the only nose that passes judgment on a Creed potion.
When he is not in his laboratory--that's nearly half the year--Olivier Creed travels the world looking for rare and choice odoriferous things. The most expensive are the Florentine Iris and Bulgarian Rose, which cost $50,000 to $80,000 a kilogram. That's more than 30 times the price of a kilo of beluga malossol caviar, according to the FORBES Cost of Living Extremely Well Index (see p. 164).
Depending on what he packs into your fragrance, the price for 10 liters will range between $20,000 and $30,000. But if you're thinking of a variant of Churchill's Tabarome, the second most expensive Creed ever made, be prepared to spend more: Olivier uses only the best Cuban tobacco.
There is one more catch: In addition to your initial stock, you are required to purchase an additional 10 liters over a five-year period, which can add thousands to your overall cost. If you can't hack this, you might instead consider a custom-mixed fragrance, blended from any of the 238 fragrances Creed has. This mix will cost between $2,000 and $5,000 for up to 2 liters, which is yours to wear exclusively for one year only.
You can buy off-the-shelf Creed at the Creed stores in Paris and New York City, or Harrods, Neiman Marcus, Bergdorf Goodman and Barneys department stores. But there's a risk of running into someone who smells exactly like you.