via www.cosmeticnews.com
ST Dupont fragrance business to focus on men
In a depart to the habitual fragrance duo strategy, French company Inter Parfums is opting to focus on the mens category for the ST Dupont fragrance brand with the launch of Noir. The fragrance, housed in a bottle that echoes a cigarette lighter design, is intended to link to the luxury brands masculine accessories and ready-to-wear business, which is also being modernized, according to the company.
Noir is a spicy aromatic accord, formulated by Michel Girard of Quest that includes notes of lavender, mint, clover and cardamom over a base of vetiver, cashmeran and hazel. The black glossed glass bottle, made by German glassmaker Gerresheimer, is faceted in a pyramid relief design.
Noir launches in the Middle East in June, followed by Russia in July, rolling out to the brands key markets, which include China and South America, thereafter. The launch will be backed by press advertising and sampling.
The line comprises three EdTs 100ml, 50ml and 30ml, priced 65, 45 and 35 respectively.
The last fragrance launched by the brand was the LEau duo in 2004.
ST Dupont fragrance business to focus on men
In a depart to the habitual fragrance duo strategy, French company Inter Parfums is opting to focus on the mens category for the ST Dupont fragrance brand with the launch of Noir. The fragrance, housed in a bottle that echoes a cigarette lighter design, is intended to link to the luxury brands masculine accessories and ready-to-wear business, which is also being modernized, according to the company.
Noir is a spicy aromatic accord, formulated by Michel Girard of Quest that includes notes of lavender, mint, clover and cardamom over a base of vetiver, cashmeran and hazel. The black glossed glass bottle, made by German glassmaker Gerresheimer, is faceted in a pyramid relief design.
Noir launches in the Middle East in June, followed by Russia in July, rolling out to the brands key markets, which include China and South America, thereafter. The launch will be backed by press advertising and sampling.
The line comprises three EdTs 100ml, 50ml and 30ml, priced 65, 45 and 35 respectively.
The last fragrance launched by the brand was the LEau duo in 2004.
