Quote:
Originally Posted by
ddorris 
Does anyone know which companies are known to use natural ingredients? ...David
This is a very difficult question. As the good_life already said: the perfume industry has been living with a big lie for maybe a hundred years or longer. I think it is fair to say that the bulk of perfumes produced in our days mainly relies on synthetic fragrance compositions (half products sometimes, like all the top notes of a pyramid). What's listed in fragrance pyramids isn't the real thing any longer. You are wise reading the individual components of most perfumes with the prefix '
smells of..' (lime, lavender, civet...whatever! ). I prefer to believe that
Caron's Pour Un Homme is still made with lavender oil. But the bad thing is: we don't really know. Chanel insists that the jasmin in No.5 isn't only derived from natural jasmin - it's said to be the jasmin of Grasse in France (all of it)! We have also learned from experts that Chanel actually uses three different formulas for the concentrations of that perfume. One of them really doesn't smell good, and I wonder if perhaps a lesser jasmin may be responsible.
My information about natural ingredients for Creed fragrances is from Creeds own press, multiplied by Creed traders and perfume bloggers. Whether it's true, or not - who really knows? The rest of the industry never says anything specific about ingredients. If it were not for certain experts from outside, we wouldn't even know about the many formula changes that happen over the years. The makers try and keep most of that secret. To support the illusion of 'natural' ingredients, they will continue to include a minimum of natural oils, essences, tinctures and balms, I am sure. But what will they consider a minimum if only the most expert noses could smell the difference?
I think it is still justified to have more confidence in
(
a) traditional, less known perfume companies in Grasse
and elsewhere (small exporters, also in Italy in other countries)
(
b) Independent niche companies, one-man entities.
The development of the mainstream industry during the past fifty years has made it possible for smaller outfits to pursue specific goals, and some of these outfits seem to stay dedicated to tradition and quality products. No surprise is their sudden success. Known names are
Villoresi and Divine. Smellwise I am tempted to mention
Etro/Italy, but I really know not much about them. Particularly popular or known within BN:
LesNez, A.Tauer, Profumo.it, A.Moriel, Anyas Garden, and Michael Storer. These are just names from the top of my head. More will pop up later, I am sure. I am not familiar enough with
Editions de Parfums to speak about natural components in any of these.
Lutens have been mentioned - not niche, of course, but independent from French empires, and dedicated to Nature by philosophy! I see
Montale on a similar mission. They too stand a little apart from all other French perfume producers I know of, and I wouldn't be surprised, if we were told one day, that
Montale is in fact a Saudi investment, directed by Monsieur Pierre. Caron have 'modernized' a lot of their perfumes during the past 20 (?) years, says Turin. I have no idea how many natural components have been deleted in the process. Only occasionally my nose gets this extra kick sniffing at bottles from the sixties and seventies, that maybe a felt presence of ambergris or something 'organic' - hard to tell.
It's best to be sceptical, though: the Saône valley is also not big enough for all the
Beaujolais and
Bourgogne wines in this world

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