From WWD.com
By Julie Naughton
One of the brand's signature lines, Blu Mediterraneo, will add Fico di Amalfi, a fig-based scent concocted by Quest International. It joins the existing fragrances in the Blu Mediterraneo group, which include Mandorlo di Sicilia, an almond-based scent, intended for pampering; Cipresso, a cypress scent, designed to be invigorating, and Capri Orange, said to be relaxing.
Fico di Amalfi, intended to revitalize, has top notes of tangerine, bergamot, lemon, grapefruit and cedar; a heart of fig nectar, pink pepper and jasmine petals, and a drydown of fig wood, musk and cedar wood.
Eaux de toilette come in two sizes, 60 ml. for $57 and 120 ml. for $88. There also will be a 200-ml. shower gel, $35, a 200-ml. body cream, $57, and a 180-gram perfumed candle, $54. Industry sources estimated that Fico di Amalfi could do $1 million at retail in its first year on counter.
By Julie Naughton
One of the brand's signature lines, Blu Mediterraneo, will add Fico di Amalfi, a fig-based scent concocted by Quest International. It joins the existing fragrances in the Blu Mediterraneo group, which include Mandorlo di Sicilia, an almond-based scent, intended for pampering; Cipresso, a cypress scent, designed to be invigorating, and Capri Orange, said to be relaxing.
Fico di Amalfi, intended to revitalize, has top notes of tangerine, bergamot, lemon, grapefruit and cedar; a heart of fig nectar, pink pepper and jasmine petals, and a drydown of fig wood, musk and cedar wood.
Eaux de toilette come in two sizes, 60 ml. for $57 and 120 ml. for $88. There also will be a 200-ml. shower gel, $35, a 200-ml. body cream, $57, and a 180-gram perfumed candle, $54. Industry sources estimated that Fico di Amalfi could do $1 million at retail in its first year on counter.
