For some reason, I have an affinity towards older fragrances - older as in vintage.
I not exactly sure why. I think much of it has to do with my belief that modern marketing and business has destroyed the art of perfumery and that most fragrances are on the market JUST for the sake of business. For example, what is most likely the number one style of fragrance to hit the market in the last five years? Fresh aquatics. There are so many of them. So many that copy originals. So many that copy copies. And copies of those copies exist too. It's hard for me to look at a fresh-aquatic fragrance released in 2005 and not see is only as a container stuffed full of business contracts, executives, lawyers, and money.
Money, money, money. I think my belief is also due the fact that there are so many celebrity (and the like) fragrances that are out. Heck, ANYONE can create a fragrance these days if they have money. JLo, Sarah Jessica Parker, Puff Daddy, etc. Â*Also, with the release of celebrity fragrances, the entire art of enjoying fragrances is partially degradated. (Some) People no longer purchase a fragrance because they like it - they purchase it so they can own the name printed on a glass container. What if JLo released a fragrance that literally smelled like cat feces? People would still buy it. They would buy it for the name, not the fragrance - thus, the fragrance is only a medium for her business to make money. It doesn't matter to them - if it reaps in cash, it's a-okay.
I know many great fragrances have been released in recents years and I, myself, enjoy many of them. Â*However, I still cannot help myself from believing that quality fragrances are of the past and that I must look into the past to find them. From Chanel's Pour Monsieur to Guerlain's Vetiver - these timeless classics will never 'grow old' and they are standards in which other fragrances are compared to.
I am also starting to look at niche fragrance houses with a wary eye. Creed - possibly the most popular niche fragrance house here - constantly brags of who uses their fragrance. "This person and this person and this person wears GIT! That means you should as well!" This entire marketing strategy just disgusts me. Instead of name dropping, they should be giving descriptions of the type of person who would wear this fragrance or what situation this fragrance is appropriate for - I'm sure they will make many more sales if they did that. Â*More often than not,
Sometimes I really hate the business end of perfumery. But I suppose in this day and age, it is business that is keeping the art of perfumery alive. It is business that spurs the growth and release of new and different fragrances. So I guess in every good, there is a little bad and vice versa.
I have no idea why I wrote this but, these are my two cents.
What do you guys think?
I not exactly sure why. I think much of it has to do with my belief that modern marketing and business has destroyed the art of perfumery and that most fragrances are on the market JUST for the sake of business. For example, what is most likely the number one style of fragrance to hit the market in the last five years? Fresh aquatics. There are so many of them. So many that copy originals. So many that copy copies. And copies of those copies exist too. It's hard for me to look at a fresh-aquatic fragrance released in 2005 and not see is only as a container stuffed full of business contracts, executives, lawyers, and money.
Money, money, money. I think my belief is also due the fact that there are so many celebrity (and the like) fragrances that are out. Heck, ANYONE can create a fragrance these days if they have money. JLo, Sarah Jessica Parker, Puff Daddy, etc. Â*Also, with the release of celebrity fragrances, the entire art of enjoying fragrances is partially degradated. (Some) People no longer purchase a fragrance because they like it - they purchase it so they can own the name printed on a glass container. What if JLo released a fragrance that literally smelled like cat feces? People would still buy it. They would buy it for the name, not the fragrance - thus, the fragrance is only a medium for her business to make money. It doesn't matter to them - if it reaps in cash, it's a-okay.
I know many great fragrances have been released in recents years and I, myself, enjoy many of them. Â*However, I still cannot help myself from believing that quality fragrances are of the past and that I must look into the past to find them. From Chanel's Pour Monsieur to Guerlain's Vetiver - these timeless classics will never 'grow old' and they are standards in which other fragrances are compared to.
I am also starting to look at niche fragrance houses with a wary eye. Creed - possibly the most popular niche fragrance house here - constantly brags of who uses their fragrance. "This person and this person and this person wears GIT! That means you should as well!" This entire marketing strategy just disgusts me. Instead of name dropping, they should be giving descriptions of the type of person who would wear this fragrance or what situation this fragrance is appropriate for - I'm sure they will make many more sales if they did that. Â*More often than not,
Sometimes I really hate the business end of perfumery. But I suppose in this day and age, it is business that is keeping the art of perfumery alive. It is business that spurs the growth and release of new and different fragrances. So I guess in every good, there is a little bad and vice versa.
I have no idea why I wrote this but, these are my two cents.
What do you guys think?
