'As I expected, Elizabeth Sirot did her job and remonstrated with me on the subject of my evil columns. I explained that Guerlain had no better friends in the whole world than its aficionados, and that if she needed help to convince LVMH not to mess with the other monuments I (and many others) would be glad to oblige. I got a distinct impression, by the way, that the hiring of the great Edouard Fléchier instead of a callow youth to oversee mods to the classics was in part helped by my original NZZ column. Bear in mind that the perfume industry is not used to criticism, and much prefers supine puff pieces written by tame hacks. She explained to me that I had damaged Guerlain's image by writing so scathingly of L'Instant. My reaction was: if criticism has an effect, so must praise. How come nobody sends flowers when I say good things ? I also explained that vastly greater projects, like movies and cars have their reviewers in the press, and that the fragrance world would simply have to Get Used To It.'
http://lucaturin.typepad.com/perfume_notes/
http://lucaturin.typepad.com/perfume_notes/
