French fragrance manufacturer Inter Parfums SA is introducing its first fragrance for French brand Lanvin, for which it acquired the license in July 2004. Arpège pour Homme will be the second mens scent to join the franchise after Lanvin Homme, launched in 1997.
Although Inter Parfums intends to keep the originality and substance of the Lanvin brand intact, it aims to add a modern, contemporary appeal. The launch also marks a move to develop the brands mens portfolio.
The sales objective (ex-factory) for the launch has been set at 4m-5m by the end of the fiscal year (December 2005), Inter Parfums Luxury & Fashion division president Frédéric Garcia-Pelayo tells Cosmeticnews.com. The objective (ex-factory) worldwide for the whole Lanvin fragrance brand is between 28m and 30m by year-end.
Arpège pour Homme is scheduled to arrive in global markets from September, supported by magazine advertising and sampling. In selected countries, a joint marketing effort between Inter Parfums and French musician Claude Challe, whereby a four-track CD will be given away with the purchase of the 100ml EdT, will be introduced (France, Belgium, Italy, Switzerland, the UK and maybe the US).
The line comprises 30ml, 50ml and 100ml EdTs, priced 35, 45 and 60 respectively, a 100ml aftershave spray (45), 150ml aftershave balm (22), and 150ml body and hair shower gel (20).
from cosmeticnews.com
Although Inter Parfums intends to keep the originality and substance of the Lanvin brand intact, it aims to add a modern, contemporary appeal. The launch also marks a move to develop the brands mens portfolio.
The sales objective (ex-factory) for the launch has been set at 4m-5m by the end of the fiscal year (December 2005), Inter Parfums Luxury & Fashion division president Frédéric Garcia-Pelayo tells Cosmeticnews.com. The objective (ex-factory) worldwide for the whole Lanvin fragrance brand is between 28m and 30m by year-end.
Arpège pour Homme is scheduled to arrive in global markets from September, supported by magazine advertising and sampling. In selected countries, a joint marketing effort between Inter Parfums and French musician Claude Challe, whereby a four-track CD will be given away with the purchase of the 100ml EdT, will be introduced (France, Belgium, Italy, Switzerland, the UK and maybe the US).
The line comprises 30ml, 50ml and 100ml EdTs, priced 35, 45 and 60 respectively, a 100ml aftershave spray (45), 150ml aftershave balm (22), and 150ml body and hair shower gel (20).
from cosmeticnews.com
