from cosmeticnews.com
German fashion brand Hugo Boss, whose fragrance license is held by the beauty division of US consumer-goods company Procter & Gamble (P&G), is launching menâs fragrance Boss Soul on February 1, 2005. The scent, which targets consumers from 25 to 35, is the menâs counterpart of Boss Intense, a womenâs fragrance launched last year.
Boss Soul opens with top notes of black pepper, mandarin, bergamot and cardamom. Its heart is a mixture of cinnamon, lavender and coriander, which flows into a woody base of musk, amber and Tamboti wood. The scent, formulated by Ursula Wandel of Swiss flavor and fragrance manufacturer Givaudan, comes in a packaging and bottle designed by France-based company Ateliers Dinand.
Both a television advert and an in-store visual will accompany the launch, shot by renowned photographer Peter Lindbergh and featuring one-time Boss apparel model Mark Van Der Loo. Speaking with Cosmeticnews.com, P&G Beaut key accounts director France Yann Galina described the media launch campaign as ãvery Procterä involving exclusive and extensive television advertising so as to cultivate ãhigh awareness of the products, very fast.ä
The EdT spray comes in 50ml and 90ml sizes at ¥43 and ¥55 respectively. Ancillaries include a 50ml and 90ml aftershave spray (¥39 and ¥48), a 75ml aftershave balm (¥32), a 200ml shower gel (¥18) and a deodorant in both 150ml spray and 75ml stick formats (¥18).
On the horizon is another fragrance launch for men called Hugo Energize, targeting the 18-25 year old. Bossâs departure into skincare with a menâs line, which it had intended to launch June 2005, has now been pushed back to an unspecified date. ãThe line will come out but we have to wait for the right time and the right conditions,ä P&G Beaut director France Jonathan Hewlett explains.
German fashion brand Hugo Boss, whose fragrance license is held by the beauty division of US consumer-goods company Procter & Gamble (P&G), is launching menâs fragrance Boss Soul on February 1, 2005. The scent, which targets consumers from 25 to 35, is the menâs counterpart of Boss Intense, a womenâs fragrance launched last year.
Boss Soul opens with top notes of black pepper, mandarin, bergamot and cardamom. Its heart is a mixture of cinnamon, lavender and coriander, which flows into a woody base of musk, amber and Tamboti wood. The scent, formulated by Ursula Wandel of Swiss flavor and fragrance manufacturer Givaudan, comes in a packaging and bottle designed by France-based company Ateliers Dinand.
Both a television advert and an in-store visual will accompany the launch, shot by renowned photographer Peter Lindbergh and featuring one-time Boss apparel model Mark Van Der Loo. Speaking with Cosmeticnews.com, P&G Beaut key accounts director France Yann Galina described the media launch campaign as ãvery Procterä involving exclusive and extensive television advertising so as to cultivate ãhigh awareness of the products, very fast.ä
The EdT spray comes in 50ml and 90ml sizes at ¥43 and ¥55 respectively. Ancillaries include a 50ml and 90ml aftershave spray (¥39 and ¥48), a 75ml aftershave balm (¥32), a 200ml shower gel (¥18) and a deodorant in both 150ml spray and 75ml stick formats (¥18).
On the horizon is another fragrance launch for men called Hugo Energize, targeting the 18-25 year old. Bossâs departure into skincare with a menâs line, which it had intended to launch June 2005, has now been pushed back to an unspecified date. ãThe line will come out but we have to wait for the right time and the right conditions,ä P&G Beaut director France Jonathan Hewlett explains.
