From WWD.com
The Grammy Award-winning singer, Mariah Carey, has signed with Elizabeth Arden to develop and market her own line of fragrance products, the first of which are to be launched in spring 2007 in what the company described as "prestige department stores."
"Mariah has immense popularity with a very diverse consumer base from teenagers to grandmothers," Ron Rolleston, executive vice president of global marketing for Elizabeth Arden, said in an interview. "She is global in terms of her appeal, which spans generations and cultures, which we believe will translate well into sales when the fragrance is launched....She has already met with the four major fragrance houses that we work with, and has very definite ideas."
The Grammy Award-winning singer, Mariah Carey, has signed with Elizabeth Arden to develop and market her own line of fragrance products, the first of which are to be launched in spring 2007 in what the company described as "prestige department stores."
"Mariah has immense popularity with a very diverse consumer base from teenagers to grandmothers," Ron Rolleston, executive vice president of global marketing for Elizabeth Arden, said in an interview. "She is global in terms of her appeal, which spans generations and cultures, which we believe will translate well into sales when the fragrance is launched....She has already met with the four major fragrance houses that we work with, and has very definite ideas."
