I was told today by my Arden Account Executive that the new fragrance from Britney Spears for Fall 2005 will be called Fantasy and have notes of "essence of cupcake" and white chocolate. Advertising and packaging will be in pink and green and have Britney taking on the guise of a fairy. The bottle itself will be a frosted green globe with Swarovski crystals circling the top.
He said Fantasy will be marketed towards an older consumer than to whom Curious was marketed.
With THOSE notes and a FAIRY? Right. I guess we'll just have to wait and see. It should make for a fun launch party, though!
He said Fantasy will be marketed towards an older consumer than to whom Curious was marketed.
With THOSE notes and a FAIRY? Right. I guess we'll just have to wait and see. It should make for a fun launch party, though!





