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New: "Serpent"-ine by Roberto Cavalli. (pic added)

post #1 of 3
6/14/05 at 1:30am
Thread Starter 
EDIT: FROM COSMETICNEWS

Cavalli to launch Serpentine
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Italian fragrance manufacturer ITF is launching a new womenÂs fragrance under its Roberto Cavalli license this September. The juice, called Serpentine, is built around notes of mango flower combined with mandarin, tiare flower and amber. The packaging and bottle were both designed internally.



The EdP comes in 30ml (Â43), 50ml (Â59) and 100ml (Â80) formats and will launch in Italy, Germany and Austria in September, followed by the rest of Europe, North America and Asia (Hong Kong, Vietnam and India) by year-end. ITF intends to enter France before this fall with a September launch in mind for Serpentine, a spokesperson reveals to Cosmeticnews.com. The company is currently in the process of establishing partnerships in France to that end.

Ancillaries to the fragrance include a shower and bath gel (200ml: Â28), a body lotion (200ml: Â33), a fragranced body cream (200ml: Â65) and a 100ml deodorant (Â26).

A press and TV campaign is planned but will be applied on a market-to-market basis.

Don Duncan
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post #2 of 3
6/14/05 at 8:49am
Italian fragrance manufacturer ITF is launching a new women's fragrance under its Roberto Cavalli license this September. The juice, called Serpentine and composed by Jacques Cavallier of Firmenich, is built around notes of mango flower combined with mandarin, tiare flower and amber.

The packaging and bottle were both designed by the Roberto Cavalli Company with designer Serge Mansau. The bottle, decorated with a snake motif, a symbol of the couturier's fashion, is topped with a golden cap. We have created a [deluxe bottle] to correspond to the luxury universe of Roberto Cavalli's couture, ITF marketing manager Laura Chiari explains.

The EdP comes in 30ml (43), 50ml (59) and 100ml (80) formats and will launch in Italy, Germany and Austria in September, to be followed in October through May 2006 in Cavalli's international markets.

Ancillaries to the fragrance include a shower and bath gel (200ml: 28), a body lotion (200ml: 33), a fragranced body cream (200ml: 65) and a 100ml deodorant (26).

The press campaign, shot by duo Mert and Marcus, will be applied on a market-to-market basis.

the same thing but from cosmeticnews
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post #3 of 3
6/14/05 at 9:39am
Wasn't it Roberto Cavalli that sued Boucheron over its serpent-themed Trouble cap? Now I see why. They probably already had the idea for Serpentine.
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