WWD.com
PARIS Cerruti is bolstering its fragrance wardrobe with Cerruti 1881 Collection, a flanker scent for its Cerruti 1881 women's classic.
"It's more sensual and more sophisticated than the classic, which is more about natural values," said Celine Bouillet, marketing manager for France and Belgium at the Unilever-owned beauty license. As reported, Coty Inc. recently signed a deal to acquire Unilever's prestige fragrance business, which includes licenses for the Cerruti, Calvin Klein, Vera Wang, Chloe and Karl Lagerfeld designer fragrance brands.
The 1881 Collection juice, packaged in a burgundy-hued version of the original's oval, salmon pink-colored bottle, was developed by Rodrigo Flores-Roux and Yann Vasnier of Quest International. The fragrance features top notes of Sicilian mandarin and Corregiolo olive leaf; heart notes of Sangiovese grapes and iris from Florence, and base notes of cypress from Tuscany and patchouli.
The eau de parfum will be available in 30-, 50- and 100-ml. sprays that will sell in France for 39 euros, 53.50 euros and 73 euros, or $47.85, $65.65 and $89.57 at current exchange, respectively. An ancillary line includes a body milk and shower gel.
Cerruti 1881 Collection will hit shelves in France in late August, and in Italy, Germany and the U.K. in September. The launch will be supported by a single-page advertising campaign featuring the scent bottle surrounded by fabric, as if it were in a jewelry box.
Brid Costello
PARIS Cerruti is bolstering its fragrance wardrobe with Cerruti 1881 Collection, a flanker scent for its Cerruti 1881 women's classic.
"It's more sensual and more sophisticated than the classic, which is more about natural values," said Celine Bouillet, marketing manager for France and Belgium at the Unilever-owned beauty license. As reported, Coty Inc. recently signed a deal to acquire Unilever's prestige fragrance business, which includes licenses for the Cerruti, Calvin Klein, Vera Wang, Chloe and Karl Lagerfeld designer fragrance brands.
The 1881 Collection juice, packaged in a burgundy-hued version of the original's oval, salmon pink-colored bottle, was developed by Rodrigo Flores-Roux and Yann Vasnier of Quest International. The fragrance features top notes of Sicilian mandarin and Corregiolo olive leaf; heart notes of Sangiovese grapes and iris from Florence, and base notes of cypress from Tuscany and patchouli.
The eau de parfum will be available in 30-, 50- and 100-ml. sprays that will sell in France for 39 euros, 53.50 euros and 73 euros, or $47.85, $65.65 and $89.57 at current exchange, respectively. An ancillary line includes a body milk and shower gel.
Cerruti 1881 Collection will hit shelves in France in late August, and in Italy, Germany and the U.K. in September. The launch will be supported by a single-page advertising campaign featuring the scent bottle surrounded by fabric, as if it were in a jewelry box.
Brid Costello
