The US division of the Lancaster Group (Coty Inc) is introducing a womenâs counterpart for the Kenneth Cole Reaction franchise, called Kenneth Cole Reaction for Her. The juicy floral scent, created by Laurent Le Guernec of IFF, combines citrus notes, such as pink grapefruit and mandarin, with a bouquet of delicate flowers and a drydown of white amber and cottonwood. The heavy glass demi-spherical-shaped bottle, with name in pink and topped with a polished chrome cap, was designed by Kenneth Cole in collaboration with Chad Lavigne. The metallic-lined packaging is offset by electric-pink graphics.
The print advertising campaign, shot by David Sims and starring model Sara Ziff, will play on the same non-stop city energy vibe conveyed for the menâs scent with the tagline ãLive. Love. Create. Connect. Get Reaction!ä
The EdP will carry a $45 price tag for the 50ml and $58 for the 100ml. The line also includes an Energizing Shower Gel and a Fortifying Body Lotion retailing at $26 and $29 respectively.
The fragrance is set to launch in the US in April in approximately 1,800 points-of-sale. International rollout will take place at a later date.
www.cosmeticnews.com
The print advertising campaign, shot by David Sims and starring model Sara Ziff, will play on the same non-stop city energy vibe conveyed for the menâs scent with the tagline ãLive. Love. Create. Connect. Get Reaction!ä
The EdP will carry a $45 price tag for the 50ml and $58 for the 100ml. The line also includes an Energizing Shower Gel and a Fortifying Body Lotion retailing at $26 and $29 respectively.
The fragrance is set to launch in the US in April in approximately 1,800 points-of-sale. International rollout will take place at a later date.
www.cosmeticnews.com
