From cosmeticnews.com
Coco Mademoiselle gets a line extension.
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French fashion house Chanel has launched a perfume extract and body cream for its Coco Mademoiselle range. The extract, formulated by Jacques Polges, carries a nuance of peach and a more accentuated vanilla than in the Coco Mademoiselle EdT and EdP.
The 7.5ml extract will retail for ¥85.50 and the 150ml body cream for ¥59 as of March 23 in Canada, South America, Europe and the Middle East. It will arrive in Asia Pacific on June 24 and in the US on July 15.
The launches will be preceded and accompanied by a new press and billboard campaign featuring British supermodel Kate Moss, who Chanel has again chosen to represent the entire Coco Mademoiselle line. The advertising drive kicks off internationally in the beginning of 2005.
A Chanel spokesperson tells Cosmeticnews.com that these additions are the latest in a staggered enlargement of the Coco Mademoiselle line, which will ãmost probablyä see further extensions in the future, she reveals.
Don Duncan
Nice to know that Chanel still believes in perfume extracts, I think it adds prestige to the company and most of all to the Coco Mademoiselle line which is regarded as a more commercial scent.
Also I would have thought that Chanel would dropped Kate Moss as she is also the face of Anas Anas and Opium.
Coco Mademoiselle gets a line extension.
Ê
French fashion house Chanel has launched a perfume extract and body cream for its Coco Mademoiselle range. The extract, formulated by Jacques Polges, carries a nuance of peach and a more accentuated vanilla than in the Coco Mademoiselle EdT and EdP.
The 7.5ml extract will retail for ¥85.50 and the 150ml body cream for ¥59 as of March 23 in Canada, South America, Europe and the Middle East. It will arrive in Asia Pacific on June 24 and in the US on July 15.
The launches will be preceded and accompanied by a new press and billboard campaign featuring British supermodel Kate Moss, who Chanel has again chosen to represent the entire Coco Mademoiselle line. The advertising drive kicks off internationally in the beginning of 2005.
A Chanel spokesperson tells Cosmeticnews.com that these additions are the latest in a staggered enlargement of the Coco Mademoiselle line, which will ãmost probablyä see further extensions in the future, she reveals.
Don Duncan
Nice to know that Chanel still believes in perfume extracts, I think it adds prestige to the company and most of all to the Coco Mademoiselle line which is regarded as a more commercial scent.
Also I would have thought that Chanel would dropped Kate Moss as she is also the face of Anas Anas and Opium.
